Editor in Chief - David Johns
020 7907 6202
david_johns@dennis.co.uk
Group Advertising Manager - Sarah Perks
020 7907 6744
sarah_perks@dennis.co.uk
Online Editor - Chris Thorp
020 7907 6209
chris_thorp@dennis.co.uk
Advertising Manager - Elaine Dela Cruz
020 7907 6806
elaine_delacruz@dennis.co.uk
Auto Express is the car news weekly, delivering the big motoring news stories, scoop pictures, drives of new cars and road tests - FIRST! Nothing moves in the world of cars without Auto Express knowing about it, from future models to changes in the law. Auto Express is the definitive road testing magazine too, assessing more cars (over 1,100 a year) than any other magazine.
David Johns, Editor in Chief
The Market
- The motoring market is a multi-billion-pound global industry. As part of the world-leading Auto Bild Group, Auto Express can access a vast reservoir of the latest news and exclusives across 30 different countries. The extent of these European resources provides a quality of read which is second to none.
- The UK is the 2nd largest market for motor manufacturers after Germany.
- Auto Express celebrates the motor manufacturer and motoring accessory industries with a number of annual awards. The events include New Car Honours, Used Car Honours and Product Honours.
The Magazine
Auto Express is Britain’s biggest selling motoring magazine. With a circulation of 77,587, the magazine is not only the number one in the weekly market (by over 26%), but it sells more magazines across the year than any other car magazine. In addition, with more than 40,000 paid for weekly subscriptions, Auto Express has unmatched loyal readers, who appreciate sharp, informative and concise editorial.
*Source: ABC Jan-Jun 2008
The Website
Carrying over 12,000 pages of authoritative and accessible motoring coverage, Auto Express is a leading motoring title online as well as offline. Updated throughout the day, it is the site for the latest motoring news, ensuring repeat visits from loyal users likely to buy a car once every two years.
Always first with the latest road tests, the site covers all forms of impartial tests, from new and used cars to product and crash tests, creating a complete buying environment for users. This established, award-winning brand is relied upon by car enthusiasts to make their purchasing decisions.
The Reader
- 88% male*
- 66% aged 25-54*
- Mean age 39*
- 62% ABC1*
The Web User
- 98% male
- Average age 48
- 43% AB (53% ABC1)
- Average salary £33,163
- 82% married/living with partner
- 35% intend to change their car within 6 - 12 months
Source: NRS July 06-June 07
Auto Express offers a highly targeted and affluent male readership. By including Auto Express in your media plans, you have access to true consumers who are using the magazine to develop and decide their shopping list of cars, finance and products. 50% of our readers are solus, reading none of the competitive titles. The loyalty of the readership reflects the success of the editorial and ensures to an advertiser a highly responsive market week in, week out*
*Source: NRS July 06-June 07
The Stats
- ABC 77,587 (Jan-Jun '08)
Web Traffic January 2008
- Newsletter Database 147,957
- Email List Rental Database 136,665
- No. of unique users per month 950,968
- No. of monthly impressions 17,955,804
A Unique Advertising Opportunity
Auto Express is a winning formula. For world exclusives (over 40 last year), ground-breaking editorial, the most comprehensive road tests and a definitive product market place, look no further than the biggest selling motoring weekly.
Display Rates
| Format | Price |
| DPS | £14,300 |
| Page | £7,150 |
| Inside front/back cover | £8,500 |
| Outside back cover | £9,250 |
| Inside front cover DPS | £17,160 |
| First DPS | £15,730 |
Semi Display Rates
| Format | Price |
| DPS | £6,240 |
| Page | £3,120 |
| Half Page | £1,716 |
| Quarter Page | £864 |
| Eighth Page | £432 |
| Price Panel Solus on Spread | £2,050 |
Inserts
| Format | Price |
| Loose | £32 per '000 |
| Bound | Available upon request |
| Tip On | Available upon request |
Display Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 285 x 196 | 300 x 216 | 306 x 222 |
| 1/2 Page Vertical | 282 x 97 | 300 x 107 | 306 x 113 |
| 1/2 Page Horizontal | 134 x 198 | 151 x 216 | 157 x 222 |
| 1/4 Page Vertical | 139 x 97 | - | - |
| 1/8 Page | 67 x 97 | - | - |
Semi Display Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| 1/2 Page Vertical | 265 x 97 | - | - |
| 1/2 Page Horizontal | 130 x 198 | - | - |
| 1/4 Page Vertical | 265 x 47 | - | - |
| 1/4 Page Horizontal | 67 x 198 | - | - |
| 1/4 box | 139 x 97 | - | - |
| 1/8 box | 67 x 97 | - | - |
Other Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| Panel Vertical (New & Used) | 270 x 96 | - | - |
| Internet Strip | 31 x 198 | - | - |
| 1/8 Strip | 31 x 198 | - | - |
Copy Requirements
Hi-res composite PDF 360 dpi.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £25 |
| Skyscrapers Cost per '000 page impressions | £40 |
| MPUs Cost per '000 page impressions | £40 |
| Permanent Mini Skyscraper Cost per month | £5000 |
| Maximiser Button Cost per 'month | £7000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £45 |
| Email Newsletter Sponsorship Cost per Newsletter | £3000 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
