Editorial Director - Harry Metcalfe
020 7907 6312
harry_metcalfe@dennis.co.uk
Ad Manager - Neil Mallett
020 7907 6772
neil_mallett@dennis.co.uk
Online Editor - Mike Penny
020 7907 6328
mike_penny@dennis.co.uk
Advertising Manager - Elaine Dela Cruz
020 7907 6806
elaine_delacruz@dennis.co.uk
evo is a monthly magazine devoted exclusively to the most desirable drivers' cars - from affordable GTI hatchbacks to 200mph Italian supercars. The magazine's focus is on technology, quality, exclusivity and performance at all levels. evo aims to put the reader firmly behind the wheel to celebrate the driving experience.
Harry Metcalfe, Editorial Director
The Market
- The motoring market is a billion-pound industry
- The UK is the 2nd largest market for motor manufacturers after Germany
- evo magazine is multinational, with syndicated issues published in 9 additional markets:Croatia, Italy, Greece, France, Malaysia, Philippines, Turkey, Russia and the Middle East
The Magazine
Launched in November 1998, evo has carved a significant niche in the hotly contested motoring magazine marketplace. An experienced editorial team has produced a distinctive and exciting title that has successfully satisfied the need for a modern, quality car magazine with award winning photography and informative, entertaining writing.
The Reader
- The average age of the reader is 33 years old; 99% are male
- Average household earnings for the evo reader is £61,930 before tax
- The average read time for an issue of evo is 4 hours 16 minutes
- The average evo household owns 2.2 cars
- 92% of evo readers pass on car purchasing advice and recommendations to family, friends and work colleagues
- 89% of evo readers own private cars
Source: Reader Survey 2007
Stats
- ABC 74,201 (Jan-Jun 08)
Web Traffic January 2008
- Newsletter Database 57,328
- Email List Rental Database 20,168
- No. of unique users per month 251,948
- No. of monthly impressions 7,199,011
A Unique Advertising Opportunity
evo offers a low advertising to editorial ratio to ensure the advertising space carried generates maximum stand out and offers rich response levels in an environment ideally suited to all quality advertisers.
evo represents an excellent audience for advertisers, proved by a 90% re-booking rate for call to action advertisements and over 79% of readers saying evo influences their buying decisions.
Display Rates
| Page size | Price |
| DPS | £9,126 |
| Page | £4,563 |
| Half Page | £2,282 |
Semi Display Rates
| Page Size | Price |
| DPS | £5,853 |
| Page | £2,926 |
| Half Page | £1,463 |
| Quarter Page | £732 |
| Eighth Page | £365 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 256 x 196 | 285 x 222 | 295 x 232 |
| 1/2 PG Vertical | 256 x 96 | - | - |
| 1/2 PG Horizontal | 196 x 126 | - | - |
| 1/4 PG Vertical | 126 x 96 | - | - |
| 1/4 PG Horizontal | 61 x 196 | - | - |
| 1/8 Page | 61 x 96 | - | - |
Copy Requirements
All artwork must be supplied as high resolution PDF's. Files must be CMYK only, with all fonts embedded. Please ensure all images are hi-res.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £25 |
| Skyscrapers Cost per '000 page impressions | £40 |
| MPUs Cost per '000 page impressions | £40 |
| Permanent Mini Skyscraper Cost per month | £5000 |
| Maximiser Button Cost per 'month | £7000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £45 |
| Email Newsletter Sponsorship Cost per Newsletter | £3000 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
