Editor - Michael Donlevy
020 7907 6521
michael_donlevy@dennis.co.uk
Deputy Ad Manager - Kindra Duarte
020 7907 6765
kindra_duarte@dennis.co.uk
Online Editor - Monir Khan
020 7907 6819
monir_khan@dennis.co.uk
Ad manager - Jenny Sinnott
020 7907 6808
jenny_sinnot@dennis.co.uk
After a change of editor and a redesign, Maxim has carved out a unique position in the men's market. Its engaging, interactive content helps readers get the most out of life by talking with them, not to them. Maxim's readers are grown-up and intelligent, yet they want to know what's in and what's not and they have money to spend on doing it and buying it, whether it's the latest fashion, travel break, sports kit, cars or gadgets. Maxim is a filter that cuts through the bullshit and gives people the truth. If we like it, you'll love it. That's not to say we're dry. Maxim is informative without being boring and sexy without being sleazy. Its upmarket yet accessible new look, and its new, smaller format is convenient for readers without losing the impact for advertisers. Opinions are also important to us, and Maxim is a forum for debate. Our pool of male and female writers will offer their own thoughts on sex, relationships, reviews, life issues, sport - all the topics that matter to men - and readers who care can get involved via our website and email. We want our readers to care, because we certainly do.
Michael Donlevy, Editor, Maxim
The Market
- Smart, funny men enjoying their late teens and twenties.
- More men are buying magazines than ever before, but there are more magazines to choose from.
- Very clear about the higher quality and more in-depth content they expect from a monthly men's title.
The Magazine
The award-winning magazine for men has become the world's biggest-selling lifestyle title since its launch in 1995. Maxim addresses the real-life needs of intelligent, professional men in an entertaining and informative way. It sets out to reach men in their 20s rather than out-and-out 'lads', and is a magazine that readers can grow into rather than out of.
The Website
The Maxim website is packed full of entertaining, sexy, intelligent, humorous, honest, relevant and engaging editorial which has developed one of the internet's most loyal set of users.
It provides a mix of celebrity interviews, life-enhancing features, intriguing facts, interactive games, the very latest reviews, health and fitness advice and desirable cars and gadgets, together with stunning photography for the smart, self-assured bloke.
The Reader
- Funny, hard-working bloke in his 20s who is looking for a magazine to give him a slice of entertainment and enjoyment.
- Promiscuous: with the growth in the men's market, men may be buying more magazines than ever before, but their loyalty to any one brand isn't as strong. The newsstand is the key battleground.
- High expectations: our readers are seasoned men's magazine buyers. We have to compel them to buy us every month with the best girls, the sexiest shoots, the greatest interviews and the most amazing pictures.
- Affluent, with 73% in full employment
- Average age is 29
The Web User
- 90% of users are male
- 40% are between 25 are 45 years of age
- 30% earn over £30k a year
- 90% spend up to £200 a year online
- 56% say advertorials/competitions have influenced their decision to buy a product
* Source: NRS Jan - Dec 2006
The Stats
- ABC 43,542 (Jan-Jun '08)
Web Traffic November 2007
- Newsletter Database 287,288
- Email List Rental Database 272,407
- No. of unique users per month 724,352
- No. of monthly impressions 18,837,604
A Unique Advertising Opportunity
Maxim is the biggest men's magazine brand in the world. It occupies a unique position as a mass-market title that manages to capture a more intelligent, affluent and savvy reader. Continuous research and focus groups help Maxim to develop an in-depth understanding of our readers' needs and wants, enabling us to deliver unparalleled entertainment and interactivity and consistent value to advertisers.
The Product
- Engaging, challenging and fresh
- A4, glossy, perfect bound
- Monthly frequency
- £3.60 cover price
- ABC 43,542 (Jan-Jun 08)
- Established in 1995
- Readership 606,000*
*Source NRS Jul-Dec 2006
Display Rates
| Series | 1 month | 3 months | 6 months |
| ROP | £3,000 | £2,700 | £2,400 |
| DPS | £5,700 | £5,130 | £4,560 |
| FH | £3,300 | £2,970 | £2,640 |
| IBC/FHRH | £3,450 | £3,105 | £2,760 |
| FHDPS | £6,270 | £5,643 | £5,016 |
| Half Page | £1,650 | £1,485 | £1,320 |
| IFC/OBC | £4,200 | £3,780 | £3,360 |
| Consecutive Pages incur a 10% loading | |||
Classified Rates
| SCC | 1 month | 3 months | 6 months | 12 months |
| Colour | £60 | £54 | £49 | £44 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the Full Page specs | ||
| Page | 247 x 177 | 275 x 205 | 281 x 211 |
| 1/2 PG Vertical | 247 x 87 | 275 x 102 | 281 x 108 |
| 1/2 PG Horizontal | 122 x 177 | 137 x 205 | 140 x 211 |
| 1/4 PG Vertical | 247 x 43 | - | - |
| 1/4 PG Horizontal | 121 x 85.5 | - | - |
| 1/8 Page | 60 x 94 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi Format colour mode ñ CMYK PDF settings ñ Pass4Press or PDF x 1a. All copy to be provided as PDF via ISDN or CD. We can also accept JPEG, TIF or PHOTOSHOP EPS.
Alternatively, if you would like us to set the ad for you, please call our production department on 020 7907 6058.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £22 |
| Skyscrapers Cost per '000 page impressions | £30 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £5000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £35 |
| Email Newsletter Sponsorship Cost per Newsletter | £3000 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
