Men's Fitness is for men who want to get more out of their lives and celebrates an upbeat, optimistic, pro-active lifestyle. It recognises that every man carries the key to living more successfully, enjoyably and completely and as such carries an editorial agenda in which gym fitness represents only a fraction of its compelling content. Men's Fitness recognises that mental and emotional fitness is vital to balanced living and aims to offer active and aspirational men - entertainment, information and inspiration.

The Market

Men’s Fitness has been one of the greatest success stories in the men’s magazine market over the last 5 years and competes on the newsstand with the premium male consumer titles. Men’s Fitness delivers an edgy, witty editorial stance on health and fitness that perfectly encapsulates the attitude of older, open-minded, health aware, affluent male consumers. The demographic offers the greatest growth potential for the men’s magazine market and the male consumer lifestyle sector in general.

• Affluent, energetic 30-somethings who want to keep the body they had in their 20s without giving up any of the benefits that come with age and wealth
• They see health and fitness as part of a successful lifestyle
• Whatever their chosen activity, they want the best kit and the best advice from a trusted source
• Discerning males with a keen interest in quality fashion, grooming and technology
  

The Magazine

Acquired by Dennis Publishing in 2001, Men’s Fitness has grown in readership numbers every period since. The editorial is highly informative – often taking tips and training plans from top industry professionals and sports stars – while always being accessible and entertaining. As well as the monthly magazine, Men’s Fitness also has a number of exciting brand extensions.

The Reader

• Average 33 yrs*
• 26% AB readership*
  
• 63% ABC1 male*
• 83% of readers believe it's worth paying more for quality goods**
• 58% of readers have made a purchase as a result of advertising in Men's Fitness**

*Source: NRS July 06 - June 07
**Source: Reader Survey 2006

A Unique Advertising Opportunity

Over the last 5 years Men’s Fitness has seen continual growth, despite a declining men’s magazine market. The most recent ABC figure of 65,504 and a readership approaching 500,000 shows that Men’s Fitness has managed to out perform many of it’s competitors. The magazine has a premium readership, with the majority being single, successful, affluent AB readers with high disposable income.

The Product

• A4, glossy, perfect bound
• £3.60 cover price
• Monthly frequency
• ABC 65,504 Jul-Dec 07
• Established since 1999

Display Rates

Page size	1 insertion	3 insertions	6 insertions	12 insertions
DPS	£7,000	£19,950	£38,850	£75,600
Page	£3,500	£9,975	£19,425	£37,800
Half Page	£2,100	£5,985	£11,655	£22,680

Classified Rates

Series	1	3	6	12
Sixteenth	£192	£183	£173	£163
Eighth	£346	£329	£311	£294
Quarter	£622	£591	£560	£529
Half	£1,120	£1,064	£1,008	£952

Product Specifications

Size	Type (mm)	Trim (mm)	Bleed (mm)
DPS	Please supply two pages to the "Full Page" specs
Page	269 x 182	297 x 210	303 x 216
1/2 PG Vertical	269 x 90	297 x 105	303 x 108
1/2 PG Horizontal	133 x 182	148 x 210	151 x 216
1/4 PG Vertical	269 x 45	-	-
1/4 Page	132 x 88	-	-
1/8 Page	88 x 62	-	-

Copy Requirements

Hi-res composite PDF 350 dpi Format colour mode ñ CMYK PDF settings ñ Pass4Press or PDF x 1a. All copy to be provided as PDF via ISDN or CD. We can also accept JPEG, TIF or Photoshop EPS.

Alternatively, if you would like us to set the ad for you, please call our production department on 020 7907 6058.

Online Rates

Type	Price
Banners Cost per '000 page impressions	£22
Skyscrapers Cost per '000 page impressions	£30
Message Boards Cost per '000 page impressions	£30
Maximiser Button Cost per month	£5000
Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions	£50
Superstitials/Transitionals/Interstitials Cost per '000 page impressions	£45
Popup Windows Cost per '000	£35
Email Newsletter Sponsorship Cost per Newsletter	£3000
Email List Rental Cost per '000	£200

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.

Click here for online ad specs and guidelines