Editor - Robert Coucher
020 7907 6588
robert_coucher@dennis.co.uk
Deputy Ad Manager - Martin Lynch
020 7907 6770
martin_lynch@dennis.co.uk
Online Editor - Mike Penny
020 7907 6328
mike_penny@dennis.co.uk
Advertisement Director - Sanjay Seetanah
01628-510080
sanjay@octane-magazine.com
Octane effectively taps into the zeitgiest of the classic car world; the people, the events, the action, the excitement. Since its launch, Octane has set new standards for its authoritative and detailed features on a diverse range of machines, from million dollar Ferraris to Le Mans winning Bentleys.
Robert Coucher, Editor
The Market
- The classic car market is now a multi-billion pound global industry. In particular the quality end of the classic car market, which Octane serves, is booming, where individual cars sell for over £2 million apiece
- More wealthy individuals than ever now want to drive, show, collect and race important classic cars as part of an exciting lifestyle along with yacht racing, polo, horse racing, etc.
- Britain is the second biggest centre for the classic car industry after America, but it is arguably the hub of expertise and skill for historic racing cars and ultra-exclusive classic automobiles. The classic car business in the UK alone is worth over £2.5billion per annum, according to the British Federation of Historic Vehicle Clubs, led by Lord Montagu of Beaulieu
- Octane magazine includes coverage of new performance cars that appeal to wealthy opinion formers who are very serious about all things automotive including current luxury and performance cars, classic cars, motor racing, automobilia, books, historic events, international concours and collecting
The Magazine
Octane is the leading quality monthly magazine that focuses on the world’s greatest classic and performance cars. Octane’s experienced editorial team draws on the skills of international personalities, motoring journalists, racing drivers, historians, automotive experts and photographers to create what is now described as being 'the best classic car magazine in the world'.
Through its personal contacts, Octane road and track tests the rarest and most valuable historic sports cars that are not available to other motoring magazine, as well as the finest motor cars. Octane covers other good things in life that appeal to its well-heeled readers.
The Reader
- 45-55-year-old well-educated male
- Average income per annum: £62,173
- Spends an average of £1,369 on their watch
- The average approximate value of stockholdings per reader: £312,671
- 67% enjoy antiques and fine art
Source: 2007 Reader Survey
Stats
- ABC 33,039 (Jan - Jun 08)
A Unique Advertising Opportunity
The quality of the Octane reader is unmatched by any other UK motoring publication. The environment created by Octane attracts wealthy individuals that have the time and money to indulge their passion for historic motoring and satisfy their desire for the finer things in life. As a group of opinion-formers, their ability to influence the buying decisions of many others is a key attraction to advertisers.
Display Rates
| Page size | 1 insertion | 6 insertions | 12 insertions |
| DPS | £3,680 | £3,110 | £2,890 |
| Page | £1,950 | £1,850 | £1,730 |
| Half Page | £990 | £950 | £875 |
| Quarter Page | £500 | £465 | £450 |
Dispay - Premium Positions
| Size | 1 insertion | 6 insertions | 12 insertions |
| 1st DPS | £4,140 | £3,830 | £3,540 |
| Inside Back Cover | £1,990 | £1,850 | £1,700 |
| Outside Back Cover | £3,990 | £3,675 | N/A |
| Page (facing matter) | £2,100 | £1,950 | £1,840 |
Dealer/Services
| Page size | 1 insertion | 6 insertions | 12 insertions |
| Page | £1,200 | £1,100 | £950 |
| Half Page | £690 | £650 | £600 |
| Quarter Page | £375 | £350 | £325 |
| Eighth Page | £220 | £190 | £17 |
Additional Services
| Service | Cost |
| Bleed | 10% extra |
| Guaranteed Position | 15% extra |
| Loose Inserts | single sheet £42 per 1000 |
| Classified Single Column | £35 |
| Banner ads from | £100 per calendar month |
| Button ads from | £50 per calendar month |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | 256 x 418 | 285 x 444 | 295 x 464 |
| Page | 256 x 196 | 285 x 222 | 295 x 232 |
| 1/2 PG Vertical | 256 x 96 | - | - |
| 1/4 PG Vertical | 126 x 96 | - | - |
| 1/8 PG | 61 x 96 | - | - |
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £25 |
| Skyscrapers Cost per '000 page impressions | £40 |
| MPUs Cost per '000 page impressions | £40 |
| Permanent Mini Skyscraper Cost per month | £5000 |
| Maximiser Button Cost per 'month | £7000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £45 |
| Email Newsletter Sponsorship Cost per Newsletter | £3000 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
