NPD Manager - Sophie Strickland
020 7907
6859
sophie_strickland@dennis.co.uk
iMOTOR is everything a car magazine should be. Every month it delivers stunning high definition car photography (an amazing five times more detailed than the average web image) top quality journalism, the latest entertaining video test drives and jaw dropping interactive elements that put the reader firmly behind the wheel. And it s all delivered in iMOTOR's opinionated and entertaining style by a team of motoring experts from the world of TV and print.
Mat Watson, Editor
The Magazine
Every month iMotor delivers the latest car news, videos and test drives free of charge direct to your inbox. It has the authority and familiarity of a normal print magazine combined with the added functionality of a website. And it's all delivered in iMotor's opinionated and entertaining style by a team of motoring experts from the world of print and TV.
Core USP's
- Creating desire - first looks to inspire purchases
- Marketed to 1 millon ABC1 registered users
- Exciting, innovative & unique
The Reader
We offer an affluent audience of ABC1 men targeted at the desire stage of their next automotive purchase. Dynamic, stylish and well informed our opinion leading men shape motoring opinion with their friends and peers. Including iMotor on your media schedule ensures that the opinion leaders can experience, interact and engage with your brands and magnify your marketing message.
- 25-54
- ABC1
- 108,622 ABCe
The Market
The motoring industry in the UK generates an annual turnover in excess of £200 billion and supports more than three quarter of million jobs (SMMT). The automotive sector is a highly flexible, dynamic and global enterprise and it has to be! Consumers continue to demand greater choice more freedom and a better quality of life and their car is at the heart of that decision. Likewise consumers of motoring content demand more sophisticated content on more advanced platforms that can be consumed on their own terms within their rich and varied lifestyles.
A Unique Advertising Opportunity
Advertising in iMOTOR ensures clients are able to combine the power of print advertising with multimedia features and complete transparency of the web.iMOTOR offers a low advertising to editorial ratio to ensure that the advertising carried generates maximum stand-out, and offering rich response levels in an environment ideally suited to all quality advertisers.
There are three different versions of advertising available:
- Enhanced Display Advertising
We can take your existing press creative and enhance it with either Flash animation or fullscale
audio and video. - Rich Media
You can simply insert your existing trailers or adverts into your press activity to great effect. - Creative Solutions
iMOTOR is at the forefront of providing effective and engaging creative solutions to our clients.
Rates
| Type | Price |
| Rich Media Page | £6,000 + £60 net production |
| Flash Media Page | £6,000 + £500 net production |
