Monkey is the worlds most successful digital magazine. In 2 years Monkey has achieved a massive ABCe of 283,541 copies a week. Embedded rich media brings flat pages to life with video clips of girls, funnies and movie trailers sitting inside a high quality magazine environment. Readers can click and drag over any section to cut and email to their friends or save the content to their desktop.

The Market

Monkey’s ABCe is 271,667 (average weekly unique users Jan 2008), an increase of 10.7% on the last ABCe. Meaning Monkey continues to dominate in the weekly lad’s mag market place.

The Product

• Free weekly digital magazine
• Emailed weekly to our registered database
• Launched November 2006
• ABCe 283,541 (average unique users Oct 2008)

The Reader

• Male, average age 24
• 52% ABC1
• Average salary £28,935
• 54% buy music online
• 47% buy DVDs and games online
• 90% read Monkey every week
• Been reading Monkey, for an average of 8 months
• Spend 51 minutes reading Monkey
• 65% don’t read any other men’s mags

This means that pound for pound, Monkey is a hugely efficient way to reach the 18-34 year old man.

Source: Reader Survey, Sep 2007

A Unique Advertising Opportunity

Advertising in Monkey ensures clients are able to combine the power of print advertising with the multimedia functionality and complete transparency of the web. Monkey’s brand count increases every week, with advertisers including L’Oreal, Nike, Nokia, Shell, Sony Ericsson, Wilkinson Sword, 20th Century Fox, Ubisoft, Universal, Xbox and Pepsi.

There are four different versions of advertising available:

• Traditional display advertising.
• Enhanced display advertising – Monkey can take your existing press creative and enhance it with either Flash animation or complete audio and video. Alternatively, as often used by entertainment advertisers, you can simply insert HD trailers into your press activity to great effect.
• Creative solutions – Monkey is at the forefront of providing effective and engaging creative solutions to our clients. Everyone is talking about UGC, but very few media owners are utilising it to great effect.
• Front-cover advertising – a media first, Monkey is the only magazine in the UK to allow advertisers to access the front cover through a dedicated piece of inventory.

Advertising in Monkey can be hugely effective. Click-through rates are up to 275% higher than traditional digital advertising.

Rates

Please see the rates tab