Mac Channel is the definitive website for the UK Mac industry. Targeting the UK Mac channel, the website not only offers up-to-the-minute news, in-depth product reviews and industry comment on the issues affecting business today, it’s also the source for all the latest industry gossip. Mac Channel is the one-stop shop for the channel community.

Nik Rawlinson, Editor

The Product

Mac Channel is the community site and one-stop-shop for the UK Mac community. Launched to provide everything that the UK channel could need, Mac Channel offers something not found elsewhere on the web.

Mac Channel provides everything that the Mac industry and vendors need, in an exciting mix of information, news and features. Content features profiles from the Mac List, useful research, gossip, tenders and more.

Mac Channel is the central hub for reading about and discussing the latest developments in the UK Mac channel.

Positioning

Dennis Publishing’s technology brands currently serve the end user purchase, Mac Channel will serve the Mac industry responsible for selling, stocking, distributing and manufacturing these products.

Mac Channel is the one-stop shop for the Mac channel community and provides a complete circle of coverage to the UK Mac channel. It’s a sister title to www.channelpro.co.uk and has a web-only journalist team, ensuring news and events are updated as they happen.

Site Traffic

• Mac Channel provides users with the most comprehensive resource for the UK Mac community.
• Estimated target traffic will be 25,000 unique users by the end of 2009
• Mac Channel will have traffic drivers from Dennis Technology websites, particularly around channel content (sites include MacUser, Channel PRO and IT PRO)
• Audience will also be attracted via targeted marketing campaigns

The Content

Mac Channel provides users with the most comprehensive resource for the UK Mac community.

• News – the inside track on the latest industry stories. Breaking news, analysis and insight written by professional technology journalists.
• Reviews – searchable library of relevant authoritative product reviews, with notes added for retailers and distributors.
• Diary – the definitive guide to events in the Mac channel.
• Mac Dealer Guide – where to find a local Mac dealer.
• Mac List – guide to the most important players and companies in the Mac channel.

The User

Mac Channel’s users all work in the Mac industry. The site is targeted at resellers, distributors and manufacturers – everyone involved in the Mac channel. The site will be of interest to a wide-ranging audience including system integrators, telecoms resellers, application service providers, OEMs and hardware manufacturers.

A Unique Advertising Opportunity

Mac Channel is the ideal platform to capitalist on the UK Mac channel. There are a number of opportunities available on the site. Please see RATES.

Online Rates

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.

Click here for online ad specs and guidelines

Online Rates

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.

Click here for online ad specs and guidelines