Editor in Chief - David Johns
020 7907 6202
david_johns@dennis.co.uk
Advertising Director - Sarah Perks
020 7907
6744
sarah_perks@dennis.co.uk
Online Editor - Dan Strong
020 7907 6211
danstrong@dennis.co.uk
Digital Advertising Manager - Elaine Dela Cruz
020 7907 6806
elaine_delacruz@dennis.co.uk
Auto Express is the car news weekly, delivering the big motoring news stories, scoop pictures, drives of new cars and road tests - FIRST! Nothing moves in the world of cars without Auto Express knowing about it, from future models to changes in the law. Auto Express is the definitive road testing magazine too, assessing more cars (over 1,100 a year) than any other magazine.
David Johns, Editor in Chief
The Market
- The motoring market is a multi-billion-pound global industry. As part of the world-leading Auto Bild Group, Auto Express can access a vast reservoir of the latest news and exclusives across 30 different countries. The extent of these European resources provides a quality of read which is second to none.
- The UK is the 2nd largest market for motor manufacturers after Germany.
- Auto Express celebrates the motor manufacturer and motoring accessory industries with a number of annual awards. The events include New Car Awards and Product Awards.
The Magazine
Auto Express is Britain's biggest selling motoring magazine. With a circulation of 64,114, the magazine is not only the number one in the weekly market (by over 26%), but it sells more magazines across the year than any other car magazine. In addition, with over 33,000 paid for weekly subscriptions, Auto Express has unmatched loyal readers, who appreciate sharp, informative and concise editorial.
*Source: ABC Jul-Dec '09
The Website
Carrying over 12,000 pages of authoritative and accessible motoring coverage, Auto Express is a leading motoring title online as well as offline. Updated throughout the day, it is the site for the latest motoring news, ensuring repeat visits from loyal users likely to buy a car once every two years.
Always first with the latest road tests, the site covers all forms of impartial tests, from new and used cars to product and crash tests, creating a complete buying environment for users. This established, award-winning brand is relied upon by car enthusiasts to make their purchasing decisions.
The Reader
- 89% male
- 65% aged between 25 and 54
- Mean age 43
- 66% ABC1
Source: NRS Oct '08-Sept '09
The Web User
- 98% male
- Average age 48
- 43% AB (53% ABC1)
- Average salary £33,163
- 82% married/living with partner
- 35% intend to change their car within 6 - 12 months
Source: NRS July 06-June 07
The Stats
- ABC 64,114 (Jul-Dec '09)
Web Traffic January 2010
- Newsletter Database 65,092
- Email List Rental Database 51,463
- No. of unique users per month 1,211,684
- No. of monthly impressions 21,973,615
A Unique Advertising Opportunity
Auto Express is a winning formula. For world exclusives (over 40 last year), ground-breaking editorial, the most comprehensive road tests and a definitive product market place, look no further than the biggest selling motoring weekly.
Display Rates
| Format | Price |
| DPS | £14,300 |
| Page | £7,150 |
| Inside front/back cover | £8,500 |
| Outside back cover | £9,250 |
| Inside front cover DPS | £17,160 |
| First DPS | £15,730 |
Semi Display Rates
| Format | Price |
| DPS | £6,240 |
| Page | £3,120 |
| Half Page | £1,716 |
| Quarter Page | £864 |
| Eighth Page | £432 |
| Price Panel Solus on Spread | £2,050 |
Inserts
| Format | Price |
| Loose | £32 per '000 |
| Bound | Available upon request |
| Tip On | Available upon request |
Display Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 285 x 196 | 300 x 216 | 306 x 222 |
| 1/2 Page Vertical | 282 x 97 | 300 x 107 | 306 x 113 |
| 1/2 Page Horizontal | 134 x 198 | 151 x 216 | 157 x 222 |
| 1/4 Page Vertical | 139 x 97 | - | - |
| 1/8 Page | 67 x 97 | - | - |
Semi Display Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| 1/2 Page Vertical | 265 x 97 | - | - |
| 1/2 Page Horizontal | 130 x 198 | - | - |
| 1/4 Page Vertical | 265 x 47 | - | - |
| 1/4 Page Horizontal | 67 x 198 | - | - |
| 1/4 box | 139 x 97 | - | - |
| 1/8 box | 67 x 97 | - | - |
Other Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| Panel Vertical (New & Used) | 270 x 96 | - | - |
| Internet Strip | 31 x 198 | - | - |
| 1/8 Strip | 31 x 198 | - | - |
Copy Requirements
Hi-res composite PDF 360 dpi.
Online Rates
| Type | Price |
| Banners Cost per thousand (CPM) |
£25 |
| Leaderboards Cost per thousand (CPM) |
£40 |
| Skyscrapers Cost per thousand (CPM) |
£35 |
| MPUs Cost per thousand (CPM) |
£40 |
| Overlays Cost per thousand (CPM) |
£45 |
| Email List
Rental Cost per thousand (CPM) |
£200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
