Our Brands: Land Rover Monthly

http://www.lrm.co.uk/

Magazine

Editor - Richard Howell-Thomas
01359 240066
richard@lrm.co.uk

Website

Ad Manager - Nick King
01359 241444
nick@lrm.co.uk



Land Rover monthly is truly a magazine for enthusiasts of this great British vehicle, written by enthusiasts. The Land Rover has been a part of Britain's motoring heritage for more than 60 years and a huge number of Land Rovers dating back to 1948 are in the hands of enthusiasts around the world. LRM caters for their many and varied interests through its broad coverage of Modifications, Technical, Travel, Classic and Heritage vehicles, Global stories, Buying and Selling. LRM's Technical section is written by the foremost author of Land Rover technical manuals in the country. Around 20 authors and writers contribute to LRM every month reflecting the wide range of views and opinions in the Land Rover 'community' and the photography, from all corners of the globe, is often stunning. Richard Howell-Thomas

The Market

The Land Rover market is huge in the UK and spreads around the globe. Owners and enthusiasts are continually modifying and customising their vehicles as well as carrying out DIY repair and servicing or visiting local independent specialists.

As many as 60 percent of all Land Rovers ever built are believed to still be on the road and worldwide enthusiast interest spreads from restoration and renovation of the oldest, 1948 Land Rovers to straight out of the showroom Discoverys and Range Rovers.

The market for accessories and add-ons continues to grow as newer Land Rovers fall in value to affordable levels for enthusiasts who then want to customise them to their own requirements – you'll never see two Land Rovers the same.

The Magazine

Launched in 1998, LRM has grown steadily to a position of great strength in the Land Rover market thanks to our ability to reach a growing readership who actively purchase, modify, restore and maintain their vehicles. Our classified section is second to none and is a major draw for readers.

The Reader

We are particularly proud of the quality of LRM’s readership, attracted to the magazine by the most experienced Land Rover magazine editor in the business heading up a team of leading experts writing on their specialist subjects.

Readers are predominantly enthusiasts and owners of older Land Rovers, from superbly restored 1949 classics, to mud, sweat and gears ‘Challenge Truck’ off-roader specials and everything in between.

Land Rover enthusiasts tend to be collectors and most households have two or three Land Rover vehicles in the drive (or in bits in the back garden). The majority are actively DIY.

Stats

LRM’s latest figures show another solid UK retail growth of more than 5% YoY (Aug 08-Jul 09 vs. Aug 07-Jul 08).

LRM is at 339 in the WH Smith National Rankings (up 27 places YoY) and is the second best selling magazine in the segment.  

A Unique Advertising Opportunity
The continued growth in readership of LRM during more than eleven highly successful years of publishing has led to more than 200 businesses regularly promoting their products and services in each issue.

LRM’s steady growth in all areas is a clear indication of the magazine’s effectiveness in the market place. 

Type Price
Double Page £1,800
Full page £900
Half page £550
Quarter page £300
Eighth page £160
Sixteenth £90

Web Box - £30 each (minimum of 3) - if accompanied by a monthly advert booking,  £20 each (minimum of 6).

Discounts for series bookings of 3 or more issues.

Product Specifications

Type area trim bleed

Type Price
DPS
390 x 265 420 x 297 428 x 305
Full page
185 x 265 210 x 297 218 x 305
Half Page Vertical
90 x 265
Half page Horizontal
185 x 131
Quarter page vertical
90 x 131
Quarter page horizontal
185 x 64
Eighth
90 x 64
Sixteenth
43 x 64
Web box
43 x 31.5

All artwork must be supplied as high resolution PDFs. Files must be CMYK only, with all fonts embedded. Please ensure all images are hi-res.

Prominent banner advert with a link to advertiser’s site

£ 500 for 6 months
£ 900  for 12 months