To provide the ultimate magazine for PC enthusiasts with a passion for performance hardware and customisation, delivered with wit, style and authority. www.custompc.co.uk is the ultimate site for PC enthusiasts who want to interact with peers, read about and discuss the latest developments in PC technology, modding and overclocking.

Alex Watson, Editor

The Market

• Performance PC enthusiasts
• Overclockers
• High-end gamers
• Modders

The Magazine

Custom PC is a modern, aspirational PC magazine that covers technology trends not found in the traditional PC press and talks directly to the growing performance hardware and modding community.

Every month Custom PC includes the hottest tech news, unique features, interactive reader challenges and definitive reviews of cutting-edge hardware. Its independent, entertaining and technically rigorous editorial, comprehensive labs tests and customised benchmarks provide readers with clear buying advice.

Custom PC inspires its readers and this is reflected in the amount of time they invest in their PCs.

After reading the magazine, 70% of readers do more performance tuning, 67% build more PCs, 64% overclock more, 57% mod more often and 28% play more games*.

*Source: Reader Survey 2006

Custom PC - the enthusiasts' brand

Custom PC is a powerful and recognisable brand amongst PC enthusiasts and we are constantly looking at new ways to lock-in readers and users of the website. This provides our advertisers with more focused marketing opportunities as the community created by Custom PC continues to grow. The following are some of the methods we provide:

• www.custompc.co.uk - a brand new website incorporating state-of-the-art blogging capabilities
• Fortnightly podcasts on our website to keep readers up to date with the latest technology news, which currently boasts over 1,300 subscribers (March 07)
• The Custom PC Awards, which celebrate the finest products and companies in the UK
• All of the Custom PC brand extensions are available for sponsorship, giving advertisers a unique way to brand themselves to potential customers

The Reader

• 30 year old ABC1 male
• Regular purchaser of high-end PC hardware and gaming software with a desire to have the fastest, coolest and best-looking PC for home use and LAN parties
• On average will build 8 PCs a year so is constantly purchasing various components and peripherals for individual PC requirements
• The highest-spending reader in the UK IT press for home use, with a quarterly spend of £780 for PC hardware and peripherals
• Custom PC readers are the opinion formers and innovators of the PC industry. They want to know the best hardware to purchase, and use Custom PC to help them make this decision
• Hungry consumer of PC information: the average reader spends five and a half hours reading the magazine and reads each issue three times

Source: Custom PC Reader Survey 2006

Stats

• ABC 20,986 (Jan - Dec 09)

A Unique Advertising Opportunity

Custom PC magazine provides advertisers with an untapped, lucrative, loyal and passionate readership who frequently buy new hardware to keep their PCs at the cutting-edge. 52% of our readers are more likely to buy from a company if they have seen them advertising in Custom PC.

Custom PC speaks directly to this key audience not served anywhere else in the PC press, who invest a great deal of time, money and energy into their PCs.

Custom PC Events

Custom PC now gives advertisers the opportunity to interact with our audience through co-branded events. This gives advertisers an opportunity to receive live feedback from Europe’s most passionate PC enthusiasts and delivers companies unparalleled coverage. The readers are encouraged to generate content through blogs and forums both pre and post event.

For advertisers wishing to create greater brand awareness and be seen as thought-leaders within the enthusiast sector, Custom PC Events is an excellent opportunity to place your company at the top of the components and peripherals sector. 

To see an example of events that are possible, please visit http://snipurl.com/u9pi4