At Maxim, content is king. Our readers are sharp, clued-up men with a broad range of interests and passions. They are used to getting their entertainment and information from a wide number of sources. We aim to give our readers a broader, deeper, more considered range of content. This should be rich in variety - a heady mix of well-written features, all the latest music, film, games and fashion, all delivered in a snappy, smart and informed style. You'll find strong opinions, a huge range of subjects, some stunning shoots and a healthy dose of pure silliness. You will see sexy women, but Maxim appeals to our readers' minds, not just their libidos. We'll be digging deeper to see what makes sexual Britain tick. You'll be directed to the best places for fashion and grooming, you'll be able to take part in polls, you'll be able to search our huge archive of celebrity interviews, features and sexy shoots.

The Market

• Smart, funny men enjoying their late teens and twenties.
• Very clear about the higher quality and more in-depth content they expect from a monthly men's title.

The Website

The Maxim website is packed full of entertaining, sexy, intelligent, humorous, honest, relevant and engaging editorial which has developed one of the internet's most loyal set of users.

It provides a mix of celebrity interviews, life-enhancing features, intriguing facts, interactive games, the very latest reviews, health and fitness advice and desirable cars and gadgets, together with stunning photography for the smart, self-assured bloke.

The Reader

• Funny, hard-working bloke in his 20s who is looking for a slice of entertainment and enjoyment.
• Promiscuous: with the growth in the men's market, loyalty to any one brand isn't as strong.
• Affluent, with 73% in full employment
• Average age is 29

The Web User

• 90% of users are male
• 40% are between 25 are 45 years of age
• 30% earn over £30k a year
• 90% spend up to £200 a year online
• 56% say advertorials/competitions have influenced their decision to buy a product

* Source: NRS Jan - Dec 2006

Web Traffic November 2007

• Newsletter Database 287,288
• Email List Rental Database 272,407
• No. of unique users per month 724,352
• No. of monthly impressions 18,837,604

A Unique Advertising Opportunity

Maxim is the biggest men's brand in the world. It occupies a unique position as a mass-market title that manages to capture a more intelligent, affluent and savvy reader. Continuous research and focus groups help Maxim to develop an in-depth understanding of our readers' needs and wants, enabling us to deliver unparalleled entertainment and interactivity and consistent value to advertisers.

The Product

• Engaging, challenging and fresh
• A4, glossy, perfect bound
• Monthly frequency
• £3.60 cover price
• ABC 43,542 (Jan-Jun 08)
• Established in 1995
• Readership 606,000*

*Source NRS Jul-Dec 2006

Online Rates

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.

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