Channel Pro

Channel PRO is a perfect addition to the highly successful Dennis Technology portfolio, providing a complete circle of coverage to the ICT industry. Targeting the UK technology channel, the website not only offers up-to-the-minute news, in-depth analysis and industry comment on the issues affecting business today, it’s also the first channel website to feature in-depth product reviews.

Christine Horton, Editor

Servicing the UK’s IT channel, Channel Pro targets distributors, resellers, system integrators and consultants.
Providing news, advice and insight for anyone involved in the UK IT channel.
Audience breakdown comprises 60% resellers, 20% distributors and 20% manufacturers.
The channel is an important part of the UK’s IT marketplace, and Channel Pro is there to service all the players. 

The User
Channel PRO’s users all work in the UK channel and is targeted at resellers, distributors, and manufacturers – everyone involved in the IT channel.

The site will be of interest to a wide-ranging audience including system integrators, telecoms resellers, application service provides, OEMs and hardware manufacturers.
A Unique Advertising Opportunity

Channel PRO is the ideal platform to capitalise on the UK technology channel. There are a number of opportunities available on the site:

* Section Tenancy – sponsor one of our sections including Storage, Unified Communications, Security, Networks, Virtualisation, Desktop, SMB and Audio Visual to name but a few.

* Traffic 44,377 (Aug 10 - Google Analytics).
* Channel PRO will have traffic drivers from Dennis Technology’s websites, particularly around channel content (sites include IT PRO, PC Pro, Bit-Tech and Custom PC).
* Audience will also be attracted via targeted marketing campaigns.

Cost of ownership of section (100% share of voice): £2,000 per month.
Rates

Creatives Cost
Leaderboard £90 CPM
Skyscraper £90 CPM
MPU £100 CPM
Button £50 CPM
Channel PRO is a perfect addition to the highly successful Dennis Technology portfolio, providing a complete circle of coverage to the ICT industry. Targeting the UK technology channel, the website not only offers up-to-the-minute news, in-depth analysis and industry comment on the issues affecting business today, it’s also the first channel website to feature in-depth product reviews. Channel PRO is the one-stop-shop for the channel community.
Christine Horton, Editor
The Product
Channel PRO isn’t just another trade website, it’s the one-stop-shop and community site for the UK PC trade. It has been launched to provide everything that the UK channel could need and offers something not found elsewhere on the web.

Channel PRO completes Dennis Publishing’s technology portfolio, providing a complete circle of coverage by Dennis Technology from home users to the channel.

Channel PRO offers an exciting mixture of information, news and features. Aiding and educating those responsible for selling, stocking and distributing technology products in the UK.

Channel PRO is the central hub for reading about and discussing the latest developments in the UK technology channel.
Positioning
Dennis Publishing’s existing technology brands focus on delivering consumer-focused product and technology coverage to the final part of the purchase lifecycle, the end user who purchases a single product from a reseller. Channel PRO sits on top of this final transaction, providing related technology and business coverage about the products being sold in order to aid and educate those responsible for selling, stocking, distributing and manufacturing them.

The Content
Channel PRO provides users with the most comprehensive resource for the UK PC trade.
  • News – the inside track on the latest industry stories. Breaking news, analysis and insight written by professional technology IT journalists.
  • Reviews – searchable library of relevant authoritative product reviews, with notes added for retailers and distributors.
  • Analysis – a mixture of analysis and practical features to provide users with information and education on industry issues, including interviews with leading industry figures on major technology trends/industry direction and features to entertain the audience and stir-up debate.
  • Community – blogs, tenders, jobs and diary all on site, to involve users and create a real sense of trade community online.

Site Traffic

  • Estimated target traffic will be 50,000 unique users by the end of 2009
  • Channel PRO will have traffic drivers from Dennis Technology’s websites, particularly around channel content (sites include IT PRO, PC Pro, Bit-Tech and Custom PC)
  • Audience will also be attracted via targeted marketing campaigns

The User
Channel PRO’s users all work in the UK channel and is targeted at resellers, distributors, and manufacturers – everyone involved in the IT channel.
The site will be of interest to a wide-ranging audience including system integrators, telecoms resellers, application service provides, OEMs and hardware manufacturers.
A Unique Advertising Opportunity
Channel PRO is the ideal platform to capitalise on the UK technology channel. There are a number of opportunities available on the site:

  • Section Tenancy – sponsor one of our sections including Storage, Unified Communications, Security, Networks, Virtualisation, Desktop, SMB and Audio Visual to name but a few.
    Cost of ownership of section (100% share of voice): £2,000 per month.

The Sats

  • ABC 17,240 (Jul - Dec 06)
Web Traffic November 2007

  • Newsletter Database 5,541
  • Email List Rental Database n/a
  • No. of unique users per month 10,232
  • No. of monthly impressions 136,840

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Rates

Creatives Cost
Leaderboard £90 CPM
Skyscraper £90 CPM
MPU £100 CPM
Button £50 CPM

For more information on this essential website,
contact Paul Franklin on 020 7907 6841
or paul_franklin@dennis.co.uk