A celebration of the freedom to explore and the gear that makes road cycling special, Cyclist takes readers on the world’s best routes and behind the doors of iconic brands. With performance advice from top experts, we unearth tall tales from the pro peloton and get under the skin of the best road bikes and technology.

Pete Muir, Editor

The Magazine

Cyclist launched into a crowded cycling media market in 2012. By identifying the gap at the top end of the market and differentiating itself from other titles through clean, stylish design, high quality photography and in-depth, expert writing, Cyclist has already gained a large following of affluent 30-to-50-something readers. Cyclist focuses on the classic rides that should be on every reader’s must-do list; providing expert advice on improving performance; and gives the reader a complete understanding of bikes and their components.

Find Us On

Affluent, energetic 35+ year old road cyclists who want an enjoyable and educational read that inspires them

Cycling is a sport, a passion, and a lifestyle

Interested in the best kit and the best advice

  • Average age of 41 years

    59.4% AB readership

    87.4% pass on recommendations to others

    79.2% list Cycling magazines as a primary source of information when purchasing a bike

    68.5% have taken part in a cycling event such as a race, sportive

    Average amount they would spend on a bike £2,955

  One Insertion 3-6 insertions 7+ insertions
Full Page £2,150 £1,935 £1,720
Half Page £1,129 £1,016 £903

Brand Licensing

Dennis brands are published in more than 30 countries

Content Syndication

Dennis syndicates images, articles, videos and data

Editorial Director
Peter Muir
020 7907 6517
Ad Director
Sean Igoe
0207 907 6759
Media Manager
Chris Stowell
020 7907 6714

Subscription Contacts

email: cyclist@servicehelpline.co.uk
telephone: 0844 245 6929
address: FREEPOST RLZS – ETGT – BCZR, Cyclist, 800 Guillat Avenue, Kent Science Park, Sittingbourne, ME9 8GU, United Kingdom

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