A celebration of the freedom to explore and the gear that makes road cycling special, Cyclist takes readers on the world’s best routes and behind the doors of iconic brands. With performance advice from top experts, we unearth tall tales from the pro peloton and get under the skin of the best road bikes and technology.
Pete Muir, Editor
Cyclist launched into a crowded cycling media market in 2012. By identifying the gap at the top end of the market and differentiating itself from other titles through clean, stylish design, high quality photography and in-depth, expert writing, Cyclisthas already gained a large following of affluent 30-to-50-something readers. Cyclist focuses on the classic rides that should be on every reader’s must-do list; providing expert advice on improving performance; and gives the reader a complete understanding of bikes and their components.
Affluent, energetic 35+ year old road cyclists who want an enjoyable and educational read that inspires them
Cycling is a sport, a passion, and a lifestyle
Interested in the best kit and the best advice
ABC: 25,707 (Jul-Dec 14)
Average age of 41 years
59.4% AB readership
87.4% pass on recommendations to others
79.2% list Cycling magazines as a primary source of information when purchasing a bike
68.5% have taken part in a cycling event such as a race, sportive
Average amount they would spend on a bike £2,955
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