evo is devoted to the thrill of driving. From hatchbacks to hypercars, evo puts the reader behind the wheel of the world’s greatest drivers’ cars.
With focus on driving reviews and adventures, plus up-to-date news, opinion, technology, guides and group tests, evo is the world’s leading car and driving title.
Nick Trott, Editor
The Magazine
Launched in November 1998, evo has grown to become arguably the world’s most respected motoring magazine for drivers and car enthusiasts.
Keeping pace with the changing needs of the motorist while remaining faithful to the mantra ‘the thrill of driving’, evo punches above its weight in the hotly contested motoring magazine marketplace.
evo’s core team of experienced writers, photographers and filmmakers produce award-winning content that is respected globally for its integrity and professionalism.
evo is available in print, tablet edition, YouTube (evoTV), online at evo.co.uk and licensed in 15 international territories
The Website | http://www.evo.co.uk/
The average age of the reader is 39 years old
98% are male.
Average household earnings are £83,763 before tax.
The average read time is 3 hours 51 minutes.
The average evo household owns 2.3 cars.
89% of evo readers pass on car purchasing advice and recommendations to family, friends and work colleagues.Source: Reader Survey 2009
Web Traffic December 2011
- Newsletter Database 56,788
- Email List Rental Database 9,702
- No. of unique users per month 486,848
- No. of monthly impressions 8,589,891
A Unique Advertising Opportunity
evo offers a low advertising to editorial ratio to ensure the advertising space carried generates maximum stand out and offers rich response levels in an environment ideally suited to all quality advertisers.
evo represents an excellent audience for advertisers, proved by a 90% re-booking rate for call to action advertisements and over 79% of readers saying evo influences their buying decisions.
Display Rates
| Page size | Price |
| DPS | £9,126 |
| Page | £4,563 |
| Half Page | £2,282 |
Semi Display Rates
| Page Size | Price |
| DPS | £5,853 |
| Page | £2,926 |
| Half Page | £1,463 |
| Quarter Page | £732 |
| Eighth Page | £365 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 256 x 196 | 285 x 222 | 295 x 232 |
| 1/2 PG Vertical | 256 x 96 | - | - |
| 1/2 PG Horizontal | 196 x 126 | - | - |
| 1/4 PG Vertical | 126 x 96 | - | - |
| 1/4 PG Horizontal | 61 x 196 | - | - |
| 1/8 Page | 61 x 96 | - | - |
Copy Requirements
All artwork must be supplied as high resolution PDF's. Files must be CMYK only, with all fonts embedded. Please ensure all images are hi-res.
Online Rates
| Type | Price |
| Banners Cost per thousand (CPM) |
£25 |
| Leaderboards Cost per thousand (CPM) |
£40 |
| Skyscrapers Cost per thousand (CPM) |
£35 |
| MPUs Cost per thousand (CPM) |
£40 |
| Overlays Cost per thousand (CPM) |
£45 |
| Email List Rental Cost per thousand (CPM) |
£200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
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