IT Pro provides real-world insight and advice to guide business and technology decision makers through the maze of information and communication technology investment. IT Pro is fast becoming the essential place for all IT coverage in the UK, offering breaking IT news, along with blogs, comment and multimedia content.
Maggie Holland, Editor
The Website | http://www.itpro.co.uk/
UK-focused site.
Coverage produced by industry-leading and award-winning journalists.
Topical and up-to-date - coverage published when it matters.
More enterprise level product coverage than any other publication in the UK.
The Content
IT PRO provides users with the most comprehensive resource for IT news, reviews, advice and peer-to-peer information. Real-world advice and guidance for real IT decision makers:
Unrivalled news coverage – global news that matters to UK IT professionals.
Reviews - more unbiased, in-depth, authoritative business IT product reviews, more than any other UK publication.
Video - interviews with industry leaders, product first looks, event coverage.
Interaction - users can respond to every article on the site, vote in daily polls, debate hot topics with other users and share real-world knowledge and advice.
Analysis - the bigger picture on breaking news, current trends and new technologies.
Site Traffic September 2011
343,175 unique users*
1.2 million page impressions a month*
110,000 newsletter subscribers
*Source: DART
The User
IT PRO's users work across small, medium and large enterprises:
3 in ten work in high-spending companies with over 1,000+ employees
6 in ten work in companies with over 249 employeesIT PRO's users are actively involved in IT purchasing:
ALL are involved in IT purchase decision-making
3 in ten actually approve or sign-off IT purchases
£2.2 million average company budgetIT PRO's users are influencers:
7 in 10 are middle management and above
3 in 10 are senior management (VP/Directors/CEO)
Source: IT PRO User Survey 2006
IT Pro communicates with over 300,000 IT managers, directors, professionals and CIOs every month. We work with leading companies such as Dell and Microsoft to create unique editorial, allowing them to communicate directly with their target audience in an environment they control. Here are some of the ways IT Pro is helping advertisers talk to the market:
* Content integration
* Thought leadership
* Lead generation
* Video tutorials/round tables
* Mobile websites
* Events and seminars
* Skins/takeovers
Rates
| Creatives | Cost |
| Banners | £60 CPM |
| Buttons | £30 CPM |
| Skyscrapers/Leaderboards | £110 CPM |
| MPUs | £140 CPM |
| Overlays/Expandables/Rich Media | Quote on Demand |
| Targetted Exclusive Email | £250 CPM |
| Newsletters | £15 CPM |
Rates
| Creatives | Cost |
| Banners | £60 CPM |
| Buttons | £30 CPM |
| Skyscrapers/Leaderboards | £110 CPM |
| MPUs | £140 CPM |
| Overlays/Expandables/Rich Media | Quote on Demand |
| Targetted Exclusive Email | £250 CPM |
| Newsletters | £15 CPM |
Brand Licensing
Dennis brands are published in more than 30 countries
Content Syndication
Dennis syndicates images, articles, videos and data
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