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IT PRO

IT Pro provides real-world insight and advice to guide business and technology decision makers through the maze of information and communication technology investment. IT Pro is fast becoming the essential place for all IT coverage in the UK, offering breaking IT news, along with blogs, comment and multimedia content.

Maggie Holland, Editor

IT Pro targets IT professionals at management level and above in companies with 100+ seats.
Focusing on enterprise level issues and solutions, IT Pro is a trusted resource for IT managers, IT directors, CTOs and CIOs.
Publishing insightful news and analysis, real-world case studies and in-depth review content, IT Pro provides a clear understanding of the enterprise landscape for its readers.
30% of IT Pro readers work within organisations with 1000+ employees.
Quarterly sponsored IT Pro Special Reports provide insight and analysis on key topics within the enterprise arena.

The User

IT PRO's users work across small, medium and large enterprises:
3 in ten work in high-spending companies with over 1,000+ employees
6 in ten work in companies with over 249 employees

IT PRO's users are actively involved in IT purchasing:
ALL are involved in IT purchase decision-making
3 in ten actually approve or sign-off IT purchases
£2.2 million average company budget

IT PRO's users are influencers:
7 in 10 are middle management and above
3 in 10 are senior management (VP/Directors/CEO)

Source: IT PRO User Survey 2006

IT Pro communicates with over 300,000 IT managers, directors, professionals and CIOs every month. We work with leading companies such as Dell and Microsoft to create unique editorial, allowing them to communicate directly with their target audience in an environment they control. Here are some of the ways IT Pro is helping advertisers talk to the market:

    * Content integration
    * Thought leadership
    * Lead generation
    * Video tutorials/round tables
    * Mobile websites
    * Events and seminars
    * Skins/takeovers
Rates

Creatives Cost
Banners £60 CPM
Buttons £30 CPM
Skyscrapers/Leaderboards £110 CPM
MPUs £140 CPM
Overlays/Expandables/Rich Media Quote on Demand
Targetted Exclusive Email £250 CPM
Newsletters £15 CPM

Rates

Creatives Cost
Banners £60 CPM
Buttons £30 CPM
Skyscrapers/Leaderboards £110 CPM
MPUs £140 CPM
Overlays/Expandables/Rich Media Quote on Demand
Targetted Exclusive Email £250 CPM
Newsletters £15 CPM

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