People in the UK are spending a lot of money on cycling - £745m a year according to market researcher Mintel. That’s a lot of bikes. And lights. And bibshorts. BikesEtc is a magazine that caters for those who are as obsessed about what they wear while they ride as well as what they ride. Our aim is to supply the most thorough and impartial buying advice possible by bringing readers the newest and best bikes, kit and clothing and telling them, honestly and without influence, why they should part with their money.
This attention to detail has also been applied to our photography and editorial too, to create a magazine that treats all cyclists as equal, whether they’re new to the sport or grizzled veterans. The magazine also speaks to top riders, coaches and experts to bring readers the best tips, tricks and shortcuts to improve the performance of both bike and rider.
Wesley Doyle, Editor, BikesEtc