As the most frequently published Mac magazine in the UK, MacUser provides readers with authoritative buying advice, world exclusive reviews, breaking news and practical features that help them maximise the potential of their purchases.
Adam Banks, Editor in Chief
The Magazine
For 28 years MacUser has dominated the MacIntosh publishing sector and is now the longest-standing Apple title in the UK. Its unique fortnightly frequency allows MacUser to be first to market with the latest, and frequently exclusive, news and reviews.
The magazine boasts the most experienced editorial team in the UK market, and its rigorous approach to product testing ensures the highest quality Mac product reviews available anywhere in the UK. Combining the classic values of award-winning editorial with the explosive work of cutting-edge designers. MacUser educates its readers to make the right buying decisions and inspires them to stretch their knowledge and enjoyment of Mac computing.
* 100% UK based editorial
* Longest established and most experienced Mac title in the UK
* Subscriber focused title, offering a loyal and responsive audience
* MacUser is an iconic brand, the Bible of the Mac community
* Only award winning Mac title in the UK
* Highest level of editorial calibre (most UK first reviews)
* Most influential title – competitive titles repeatedly imitate MacUser’s leading designs
*Source: NRS Extra
~Source: IPSOS Banner Survey
The Product
* Authoritative, engaging and indispensable
* A4, glossy, perfect bound
* Fortnightly frequency
* £3.99 cover price
* Successful brand extensions
* Established in 1985
The Website | http://www.macuser.co.uk/
Web Traffic November 2012
* Newsletter Database 34,198
* Email List Rental Database 14,404
* No. of unique users per month 31,032
* No. of monthly impressions 431,920
The Reader
MacUser readers work in education, media, graphics, design, publishing, video and photography sectors. 94% of readers are ABC1, beating any other IT title in the entire market. The vast majority of MacUser readers are involved in the purchasing and specifying of products as well as passing on recommendations and advice. MacUser is uniquely positioned to place advertisers in direct contact with the most affluent and responsive Mac consumers in the UK. 70% of MacUser readers have purchased from an advertiser* making it an ideal place for companies to advertise their offering.
*Source: Purchase Intention Survey, 2007
The Stats
* ABC 10,634 (Jan - Dec '12) (Cumulative circulation of print & digital editions)
MacUser is uniquely positioned to place advertisers in direct contact with the most affluent and responsive set of Mac consumers in the UK. A staggering 70% of MacUser readers have purchased from an advertiser featured in MacUser (Purchase Intention Survey, 2007), and with over 10,000 subscribers every fortnight there is simply no better place to build brands and sell products than MacUser.
Display Rates
| Insertions | 1 | 3 | 6 | 12 | 25 |
| DPS | £5,113 | £4,602 | £4,142 | £3,356 | £2,446 |
| Page | £2,952 | £2,658 | £2,392 | £1,937 | £1,412 |
| Half Page | £1,624 | £1,461 | £1,315 | £1,066 | £777 |
Classified Rates
| Insertions | 1 | 3 | 6 | 12 | 25 |
| SCC | £45 | £41 | £36 | £30 | £22 |
| Half Page | £1,300 | £1,170 | £1,053 | £853 | £622 |
| Quarter Page | £670 | £603 | £543 | £440 | £320 |
| Eighth Page | £350 | £315 | £284 | £230 | £167 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the Full Page specs | ||
| Page | 275 x 185 | 297 x 210 | 303 x 216 |
| 1/2 Page Horizontal | 135 x 185 | - | - |
| 1/4 Page Vertical | 135 x 90 | - | - |
| 1/8 Page Horizontal | 65 x 90 | - | - |
Classified Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| Page | 270 x 182 | - | - |
| 1/2 Page Vertical | 275 x 95 | - | - |
| 1/2 Page Horizontal | 130 x 182 | - | - |
| 1/4 Page Vertical | 130 x 90 | - | - |
| 1/4 Page Horizontal | 65 x 182 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions |
£25 |
| Leaderboards Cost per '000 page impressions |
£30 |
| Skyscrapers Cost per '000 page impressions |
£30 |
| MPU's Cost per '000 page impressions |
£30 |
| Button Cost per '000 page impressions |
£15 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions |
£50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions |
£45 |
| Popup Windows Cost per '000 |
£45 |
| Email Newsletter Sponsorship Cost per Newsletter |
£1000 |
| Email List Rental Cost per '000 |
£250 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
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