As the most frequently published Mac magazine in the UK, MacUser provides readers with authoritative buying advice, world exclusive reviews, breaking news and practical features that help them maximise the potential of their purchases.

Adam Banks, Editor in Chief

The Magazine

MacUser is the ultimate brand for Apple users and creative professionals.

Attracting a highly influential audience comprising designers, artists, musicians, photographers, videographers and publishers.

MacUser provides news, reviews and features, reporting on Apple hardware, software, services and accessories.

Many readers own their own company, or are C-Level execs within their organisation. 

Over 85% of readers are directly involved in specifying and purchasing new technology within their organisation.

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The Reader

MacUser readers work in education, media, graphics, design, publishing, video and photography sectors. 94% of readers are ABC1, beating any other IT title in the entire market. The vast majority of MacUser readers are involved in the purchasing and specifying of products as well as passing on recommendations and advice. MacUser is uniquely positioned to place advertisers in direct contact with the most affluent and responsive Mac consumers in the UK. 70% of MacUser readers have purchased from an advertiser* making it an ideal place for companies to advertise their offering.

*Source: Purchase Intention Survey, 2007

The Stats

    * ABC: 9,462 (Jul-Dec 13) (Cumulative circulation of print & digital editions)

A Unique Advertising Opportunity

MacUser is uniquely positioned to place advertisers in direct contact with the most affluent and responsive set of Mac consumers in the UK. A staggering 70% of MacUser readers have purchased from an advertiser featured in MacUser (Purchase Intention Survey, 2007), and with over 10,000 subscribers every fortnight there is simply no better place to build brands and sell products than MacUser.

Display Rates

Insertions 1 3 6 12 25
DPS £5,113 £4,602 £4,142 £3,356 £2,446
Page £2,952 £2,658 £2,392 £1,937 £1,412
Half Page £1,624 £1,461 £1,315 £1,066 £777

Classified Rates

Insertions 1 3 6 12 25
SCC £45 £41 £36 £30 £22
Half Page £1,300 £1,170 £1,053 £853 £622
Quarter Page £670 £603 £543 £440 £320
Eighth Page £350 £315 £284 £230 £167

Product Specifications

Size Type (mm) Trim (mm) Bleed (mm)
DPS Please supply two pages to the Full Page specs
Page 275 x 185 297 x 210 303 x 216
1/2 Page Horizontal 135 x 185 - -
1/4 Page Vertical 135 x 90 - -
1/8 Page Horizontal 65 x 90 - -

Classified Product Specifications

Size Type (mm) Trim (mm) Bleed (mm)
Page 270 x 182 - -
1/2 Page Vertical 275 x 95 - -
1/2 Page Horizontal 130 x 182 - -
1/4 Page Vertical 130 x 90 - -
1/4 Page Horizontal 65 x 182 - -

Copy Requirements

Hi-res composite PDF 350 dpi

Online Rates

Type Price
Banners
Cost per '000 page impressions
£25
Leaderboards
Cost per '000 page impressions
£30
Skyscrapers
Cost per '000 page impressions
£30
MPU's
Cost per '000 page impressions
£30
Button
Cost per '000 page impressions
£15
Eyeblaster/TangoZebra Overlays Toasts
Cost per '000 page impressions
£50
Superstitials/Transitionals/Interstitials
Cost per '000 page impressions
£45
Popup Windows
Cost per '000
£45
Email Newsletter Sponsorship
Cost per Newsletter
£1000
Email List Rental
Cost per '000
£250

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.

Click here for online ad specs and guidelines

Brand Licensing

Dennis brands are published in more than 30 countries

Content Syndication

Dennis syndicates images, articles, videos and data

Editor in Chief
Adam Banks
020 7907 6000
Online Trading Director
Gary Rayneau
020 7907 6812
Advertising Manager
Kerry McGowan
0207 907 6623

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