Micro Mart

Micro Mart's aim is to inform, entertain and involve enthusiasts of all ages and to share our passion for computing with them in a humanised, opinionated and accessible manner.

Anthony Enticknap, Editor

The Magazine 

Since its launch in 1985, Micro Mart has been the first place users look for the UK's best and most up-to-date computer deals. Micro Mart is the ONLY IT consumer weekly in the UK and sells more copies over the month than ANY other response driven title - over 1 million issues sold every year. Micro Mart’s substantial editorial content - over 90 pages minimum each week – covers news, reviews, features, group tests and technical help.

The magazine's personality-driven style reflects the dozens of writers from across the country who contribute to it, and it allows us to bring in lively debate, bad jokes and up-to-the minute tech opinions. This is all backed up by a thriving online community, with thousands of readers directly interacting with the magazine’s writing team.

In short, it's a weekly home for computer enthusiasts, regardless of age, location or expertise. It's fast, responsive, and - over 20 years after it launched – still the place that enthusiasts look first.

The Product

* The only weekly consumer computing magazine.
* A4 format.
* Weekly frequency.
* £2.00 cover price.
*

ABC: 6,212 (Jul-Dec 14)
* Established in 1985.

A Dynamic Market

* Highly responsive, technical, enthusiast audience, brought together by the 'community' feel of the magazine.
* Actively seeking to purchase technology products, not afraid to hunt down the most interesting deals and ask the most challenging questions.
* High reader interaction and involvement, from the printed page right through to the lively reader forum, offering a much more engaging marketing solution. Micro Mart offers a conversation, not a lecture.

The Reader

* A broad age demographic: Micro Mart involves youngsters getting into computing alongside more mature readers united by their passion for technology.
* Always actively looking to spend on IT kit - 57% of readers have purchased from an advertisement*.
* Hugely influential: Micro Mart readers regularly advise others about their IT purchases, many buy to build for friends and family.
* Constantly investing in IT components as they build on average 7 PC's per year*.

*Source: Reader Survey 2008

A Unique Advertising Opportunity

On the newsstand every Thursday, Micro Mart offers a unique opportunity to get your business in front of over 17,552 responsive PC enthusiasts. Offering opinions, features, news and reviews – it’s fast competitive, cost-effective and it’s read by an informed audience who are always looking to spend – with 3 readers per copy* that’s more than 52,000 potential customers every week. There’s simply no magazine like it.

*Source: Reader Survey 2006
Display Rates

Ad Page 1-3 4-12 13-26 27-40 41-52
Eighth Page £125 £118 £112 £106 £100
Quarter Page £210 £199 £189 £179 £170
Half Page £375 £356 £338 £321 £304
1 Page £700 £665 £631 £599 £569
2 Pages £1,275 £1,211 £1,150 £1,092 £1,037
3 Pages £2,244 £2,019 £1,817 £1,635 £2,1471

Classified Rates

Inside Front Cover £880
Inside Back Cover £805
Back Cover £1,000

Product Specifications

Size Type (mm) Trim (mm) Bleed (mm)
DPS Please supply two pages to the "Full Page" specs
Page 270 x 190 297 x 210 303 x 216
1/2 PG Vertical 270 x 90 - -
1/2 PG Horizontal 130 x 190 - -
1/4 PG Vertical 130 x 90 - -
1/8 Page 60 x 90 - -

Online Rates

Type Price
Banners
Cost per '000 page impressions
£25
Leaderboards
Cost per '000 page impressions
£30
Skyscrapers
Cost per '000 page impressions
£30
MPU's
Cost per '000 page impressions
£30
Button
Cost per '000 page impressions
£15
Eyeblaster/TangoZebra Overlays Toasts
Cost per '000 page impressions
£50
Superstitials/Transitionals/Interstitials
Cost per '000 page impressions
£45
Popup Windows
Cost per '000
£45
Email Newsletter Sponsorship
Cost per Newsletter
£1000
Email List Rental
Cost per '000
£250

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
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