Micro Mart's aim is to inform, entertain and involve enthusiasts of all ages and to share our passion for computing with them in a humanised, opinionated and accessible manner.

Anthony Enticknap, Editor

The Magazine

Since its launch in 1985, Micro Mart has been the first place users look for the UK's best and most up-to-date computer deals. Micro Mart is the ONLY IT consumer weekly in the UK and sells more copies over the month than ANY other response driven title - over 1 million issues sold every year. Micro Mart’s substantial editorial content - over 90 pages minimum each week – covers news, reviews, features, group tests and technical help.

The magazine's personality-driven style reflects the dozens of writers from across the country who contribute to it, and it allows us to bring in lively debate, bad jokes and up-to-the minute tech opinions. This is all backed up by a thriving online community, with thousands of readers directly interacting with the magazine’s writing team.

In short, it's a weekly home for computer enthusiasts, regardless of age, location or expertise. It's fast, responsive, and - over 20 years after it launched – still the place that enthusiasts look first.


The Product

* The only weekly consumer computing magazine.
* A4 format.
* Weekly frequency.
* £2.00 cover price.
* ABC: 7,534 (Jul-Dec 13)
* Established in 1985.


A Dynamic Market

* Highly responsive, technical, enthusiast audience, brought together by the 'community' feel of the magazine.
* Actively seeking to purchase technology products, not afraid to hunt down the most interesting deals and ask the most challenging questions.
* High reader interaction and involvement, from the printed page right through to the lively reader forum, offering a much more engaging marketing solution. Micro Mart offers a conversation, not a lecture.

The Reader

* A broad age demographic: Micro Mart involves youngsters getting into computing alongside more mature readers united by their passion for technology.
* Always actively looking to spend on IT kit - 57% of readers have purchased from an advertisement*.
* Hugely influential: Micro Mart readers regularly advise others about their IT purchases, many buy to build for friends and family.
* Constantly investing in IT components as they build on average 7 PC's per year*.

*Source: Reader Survey 2008

A Unique Advertising Opportunity

On the newsstand every Thursday, Micro Mart offers a unique opportunity to get your business in front of over 17,552 responsive PC enthusiasts. Offering opinions, features, news and reviews – it’s fast competitive, cost-effective and it’s read by an informed audience who are always looking to spend – with 3 readers per copy* that’s more than 52,000 potential customers every week. There’s simply no magazine like it.

*Source: Reader Survey 2006

Display Rates

Ad Page 1-3 4-12 13-26 27-40 41-52
Eighth Page £125 £118 £112 £106 £100
Quarter Page £210 £199 £189 £179 £170
Half Page £375 £356 £338 £321 £304
1 Page £700 £665 £631 £599 £569
2 Pages £1,275 £1,211 £1,150 £1,092 £1,037
3 Pages £2,244 £2,019 £1,817 £1,635 £2,1471

Classified Rates

Inside Front Cover £880
Inside Back Cover £805
Back Cover £1,000

Product Specifications

Size Type (mm) Trim (mm) Bleed (mm)
DPS Please supply two pages to the "Full Page" specs
Page 270 x 190 297 x 210 303 x 216
1/2 PG Vertical 270 x 90 - -
1/2 PG Horizontal 130 x 190 - -
1/4 PG Vertical 130 x 90 - -
1/8 Page 60 x 90 - -

Online Rates

Type Price
Banners
Cost per '000 page impressions
£25
Leaderboards
Cost per '000 page impressions
£30
Skyscrapers
Cost per '000 page impressions
£30
MPU's
Cost per '000 page impressions
£30
Button
Cost per '000 page impressions
£15
Eyeblaster/TangoZebra Overlays Toasts
Cost per '000 page impressions
£50
Superstitials/Transitionals/Interstitials
Cost per '000 page impressions
£45
Popup Windows
Cost per '000
£45
Email Newsletter Sponsorship
Cost per Newsletter
£1000
Email List Rental
Cost per '000
£250

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.

Click here for online ad specs and guidelines

Brand Licensing

Dennis brands are published in more than 30 countries

Content Syndication

Dennis syndicates images, articles, videos and data

Site Editor
Simon Brew
Advertising Manager
Andrea Mason
020 7907 6662
Online Trading Director
Gary Rayneau
020 7907 6812

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