Octane effectively taps into the zeitgiest of the classic car world; the people, the events, the action, the excitement. Since its launch, Octane has set new standards for its authoritative and detailed features on a diverse range of machines, from million dollar Ferraris to Le Mans winning Bentleys.
Robert Coucher, Editor
The Magazine
Octane is the leading quality monthly magazine that focuses on the world's greatest classic and performance cars. Octane's experienced editorial team draws on the skills of international personalities, motoring journalists, racing drivers, historians, automotive experts and photographers to create what is now described as being 'the best classic car magazine in the world'.
Through its personal contacts, Octane road and track tests the rarest and most valuable historic sports cars that are not available to other motoring magazine, as well as the finest motor cars. Octane covers other good things in life that appeal to its well-heeled readers.
* The classic car market is now a multi-billion pound global industry. In particular the quality end of the classic car market, which Octane serves, is booming, where individual cars sell for over £2 million apiece.
* More wealthy individuals than ever now want to drive, show, collect and race important classic cars as part of an exciting lifestyle along with yacht racing, polo, horse racing, etc.
* Britain is the second biggest centre for the classic car industry after America, but it is arguably the hub of expertise and skill for historic racing cars and ultra-exclusive classic automobiles. The classic car business in the UK alone is worth over £2.5billion per annum, according to the British Federation of Historic Vehicle Clubs, led by Lord Montagu of Beaulieu.
* Octane magazine includes coverage of new performance cars that appeal to wealthy opinion formers who are very serious about all things automotive including current luxury and performance cars, classic cars, motor racing, automobilia, books, historic events, international concours and collecting.
* 12 monthly issues, space reservation 1st Wednesday of the month, on sale 4th Wednesday of the month.
The Website | http://www.classicandperformancecar.com/
* 45-55-year-old well-educated male.
* Average income per annum: £76,039.
* Quality readership - 65% ABC1, 60% AB.
* Average stock holding value (excluding fixed assets such as their homes and cars): £142,358; 12% have over £1million.
* Average spend on a watch £1,619; 25% spends in excess of £3,000 on a watch.
* Octane provides access to an otherwise hard to find audience of car enthusiasts in the UK and worldwide.
Source: Octane Readship Survey 2011
Circulation - 37,310 per month (ABC Jul - Dec 12)
A Unique Advertising Opportunity
The quality of the Octane reader is unmatched by any other UK motoring publication. The environment created by Octane attracts wealthy individuals that have the time and money to indulge their passion for historic motoring and satisfy their desire for the finer things in life. As a group of opinion-formers, their ability to influence the buying decisions of many others is a key attraction to advertisers.
Display Rates
| Page size | 1 insertion | 6 insertions | 12 insertions |
| DPS | £4,180 | £3,480 | £3,270 |
| Page | £2,260 | £2,150 | £2,030 |
| Half Page | £1,250 | £1,210 | £1,030 |
| Quarter Page | £740 | £630 | £580 |
Dispay - Premium Positions
| Size | 1 insertion | 6 insertions | 12 insertions |
| 1st DPS | £4,520 | £4,300 | £3,890 |
| Inside Back Cover | £2,530 | £2,320 | £2,100 |
| Outside Back Cover | £4,770 | £4,460 | N/A |
| Page (facing matter) | £2,840 | £2,550 | £2,340 |
Dealer/Services
| Page size | 1 insertion | 6 insertions | 12 insertions |
| Page | £1,300 | £1,100 | £1,000 |
| Half Page | £750 | £690 | £640 |
| Quarter Page | £480 | £430 | £370 |
| Eighth Page | £270 | £240 | £210 |
Additional Services
| Service | Cost |
| Bleed | 10% extra |
| Guaranteed Position | 15% extra |
| Loose Inserts | single sheet £45 per 1000 |
| Classified Single Column | £40 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | 256 x 418 | 285 x 444 | 295 x 464 |
| Page | 256 x 196 | 285 x 222 | 295 x 232 |
| 1/2 PG Vertical | 256 x 96 | - | - |
| 1/4 PG Vertical | 126 x 96 | - | - |
| 1/8 PG | 61 x 96 | - | - |
Online Rates
| Type | Price |
| Banners Cost per thousand (CPM) |
£25 |
| Leaderboards Cost per thousand (CPM) |
£40 |
| Skyscrapers Cost per thousand (CPM) |
£35 |
| MPUs Cost per thousand (CPM) |
£40 |
| Floating adverts/Overlays Cost per thousand (CPM) |
£50 |
| Superstitials/Transitionals/Interstitials Cost per thousand (CPM) |
£50 |
| Masthead pushdowns Cost per thousand (CPM) |
£55 |
| Email Newsletter Sponsorship Cost per Newsletter |
£3,000 |
| Email List Rental Cost per thousand (CPM) |
£200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Brand Licensing
Dennis brands are published in more than 30 countries
Content Syndication
Dennis syndicates images, articles, videos and data
Magazine Subscription
Find Us On