PC Pro is the most influential IT brand in the UK. PC Pro enables millions of professional PC users to make the best possible IT decisions through a unique blend of definitive labs-based reviews, provocative and entertaining features and real-world advice from real-world consultants.
Barry Collins, Editor
The Magazine
Every month, PC Pro's team of experienced journalists deliver more news, reviews and advice than any other PC magazine.
PC Pro reviews more business hardware and software than all of the other PC monthlies combined, and represents the first stop for any serious technology vendor looking for a definitive and independent analysis of its products and services.
No. 1 IT UK monthly with highest circulation at 42,115 (ABC Jan-Dec 12).
The Website | http://www.pcpro.co.uk/
www.pcpro.co.uk is the definitive guide to IT in the UK. With an average of 1 million unique users each month www.pcpro.co.uk makes sure they get the key news first.
The News section is updated daily, ensuring that users are kept up to date with the latest in the industry.
Buying agents throughout the site ensure that users have access to instant purchases, and thereby create a strong buying environment.
Aimed at IT decision makers and PC enthusiasts, PC Pro targets the biggest spenders in the UK market.
As PC Pro offers the highest spending and most responsive audience in the UK, it remains the most popular choice for IT advertisers.
Read by experienced, educated PC users and early technology adopters.
90% of PC Pro readers pass on recommendations/advice about computers and IT to friends/family/colleagues.
83% are involved in purchasing/specifying/recommending of computer products for their own company and or on behalf of clients.
53% have a household income of over 50K.
Readers have an average IT budget of £1.2 million.
Average household income £54,800.
Average age 38.
96% Male.
93% are IT decison-makers for their business.
87% have purchased hardware via the internet.
90% have purchased software.
Web Traffic November 2011
Newsletter Database 94,819
Email List Rental Database 71,690
No. of unique users per month 1,026,496
No. of monthly impressions 22,123,772
A Unique Advertising Opportunity
PC Pro is the first choice for resellers and vendors in the UK because not only does it allow advertisers to target high spending readers with both business and consumer needs, but it reaches a highly influential readership that helps to shape the UK market. Quite simply, PC Pro provides the most powerful means of building brand and delivering response for any serious builder and seller of PC technology.
For all your marketing needs:
PC Pro communicates with over 1.2 million IT professionals and enthusiasts every month. In whichever way you choose to reach out to your potential customers, PC Pro can help you to target the right people. Here are some of the ways PC Pro is helping advertisers talk to the market:
* Print advertising
* Online advertising
* Advert design
* Video tutorials
* Customer publishing
* Events and seminars
Display Rates
| Series | 1 | 3 | 6 | 12 |
| 1st DPS | n/a | £10,931 | £10,150 | £9,625 |
| DPS | £8,745 | £8,555 | £8,120 | £7,700 |
| Page | £4,425 | £4,310 | £4,195 | £3,980 |
Classified Rates
| Series | 1 | 3 | 6 | 12 |
| Eighth | £690 | £672 | £648 | £622 |
| Quarter | £1,325 | £1,289 | £1,262 | £1,210 |
| Half | £2,615 | £2,550 | £2,480 | £2,350 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 289 x 182 | 297 x 210 | 303 x 216 |
| 1/2 PG Vertical | - | 275 x 95 |
- |
| 1/2 PG Horizontal | - | 135 x 185 |
- |
| 1/3 PG Vertical | - | 272 x 59 |
- |
| 1/4 PG Horizontal | - | 60 x 175 |
- |
Copy Requirements
Hi-res composite PDF 300 dpi Format colour mode - CMYK PDF settings - Pass4Press or PDF x 1a. All copy to be provided as PDF via ISDN or CD. We can also accept JPEG, TIF or Photoshop EPS.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions |
£25 |
| Leaderboards Cost per '000 page impressions |
£30 |
| Skyscrapers Cost per '000 page impressions |
£30 |
| MPU's Cost per '000 page impressions |
£30 |
| Button Cost per '000 page impressions |
£15 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions |
£50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions |
£45 |
| Popup Windows Cost per '000 |
£45 |
| Email Newsletter Sponsorship Cost per Newsletter |
£1,500 |
| Email List Rental Cost per '000 |
£250 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
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