PC Pro is the most influential IT brand in the UK. PC Pro enables millions of professional PC users to make the best possible IT decisions through a unique blend of definitive labs-based reviews, provocative and entertaining features and real-world advice from real-world consultants.

Barry Collins, Editor

The Magazine

Every month, PC Pro's team of experienced journalists deliver more news, reviews and advice than any other PC magazine.

PC Pro reviews more business hardware and software than all of the other PC monthlies combined, and represents the first stop for any serious technology vendor looking for a definitive and independent analysis of its products and services.

The Website | http://www.pcpro.co.uk/

PC Pro is Dennis Publishing’s flagship technology title and one of the longest running tech publications in the UK.

Catering for a core audience of “prosumers” who have a deep understanding of technology, and wish to stay at the cutting edge in terms of knowledge and purchases.

PC Pro’s readers are highly engaged, brand loyal and interactive. With 12,000 Twitter followers, and 90,000 newsletter subscribers, PC Pro can reach out to its readers directly.

Featuring in-depth reviews, news, features and blogs, PC Pro provides its readers with everything they need when researching a purchase.

Find Us On

ABC: 36,629 (Jul-Dec 13) (Cumulative circulation of print & digital editions)

Aimed at IT decision makers and PC enthusiasts, PC Pro targets the biggest spenders in the UK market.

As PC Pro offers the highest spending and most responsive audience in the UK, it remains the most popular choice for IT advertisers.

Read by experienced, educated PC users and early technology adopters.

  • 90% of PC Pro readers pass on recommendations/advice about computers and IT to friends/family/colleagues.

    83% are involved in purchasing/specifying/recommending of computer products for their own company and or on behalf of clients.

    53% have a household income of over 50K.

    Readers have an average IT budget of £1.2 million.

  • Average household income £54,800.
    Average age 38.
    96% Male.
    93% are IT decison-makers for their business.
    87% have purchased hardware via the internet.
    90% have purchased software.

A Unique Advertising Opportunity

PC Pro is the first choice for resellers and vendors in the UK because not only does it allow advertisers to target high spending readers with both business and consumer needs, but it reaches a highly influential readership that helps to shape the UK market. Quite simply, PC Pro provides the most powerful means of building brand and delivering response for any serious builder and seller of PC technology.

For all your marketing needs:
PC Pro communicates with over 1.2 million IT professionals and enthusiasts every month. In whichever way you choose to reach out to your potential customers, PC Pro can help you to target the right people. Here are some of the ways PC Pro is helping advertisers talk to the market:

    * Print advertising
    * Online advertising
    * Advert design
    * Video tutorials
    * Customer publishing
    * Events and seminars

 

Display Rates

Series 1 3 6 12
1st DPS n/a £10,931 £10,150 £9,625
DPS £8,745 £8,555 £8,120 £7,700
Page £4,425 £4,310 £4,195 £3,980

Classified Rates

Series 1 3 6 12
Eighth £690 £672 £648 £622
Quarter £1,325 £1,289 £1,262 £1,210
Half £2,615 £2,550 £2,480 £2,350

Product Specifications

Size Type (mm) Trim (mm) Bleed (mm)
DPS Please supply two pages to the "Full Page" specs
Page 289 x 182 297 x 210 303 x 216
1/2 PG Vertical - 275 x 95
-
1/2 PG Horizontal - 135 x 185
-
1/3 PG Vertical - 272 x 59
-
1/4 PG Horizontal - 60 x 175
-

Copy Requirements

Hi-res composite PDF 300 dpi Format colour mode - CMYK PDF settings - Pass4Press or PDF x 1a. All copy to be provided as PDF via ISDN or CD. We can also accept JPEG, TIF or Photoshop EPS.

Online Rates

Type Price
Banners
Cost per '000 page impressions
£25
Leaderboards
Cost per '000 page impressions
£30
Skyscrapers
Cost per '000 page impressions
£30
MPU's
Cost per '000 page impressions
£30
Button
Cost per '000 page impressions
£15
Eyeblaster/TangoZebra Overlays Toasts
Cost per '000 page impressions
£50
Superstitials/Transitionals/Interstitials
Cost per '000 page impressions
£45
Popup Windows
Cost per '000
£45
Email Newsletter Sponsorship
Cost per Newsletter
£1,500
Email List Rental
Cost per '000
£250

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.

Click here for online ad specs and guidelines

Brand Licensing

Dennis brands are published in more than 30 countries

Content Syndication

Dennis syndicates images, articles, videos and data

Editor
Barry Collins
020 7907 6281
Advertising Manager
Ben Topp
020 7907 6625
Online Advertising
Paul Lazarra
020 7907 6857

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