Women’s Fitness is the ultimate health and fitness title for the modern, busy woman who wants to look and feel her best. It has cemented itself as the fastest-growing female magazine on the newsstand. With a down-to-earth, realistic approach, it appeals to women of all ages, shapes and sizes with its friendly, positive voice that women really trust. Its renowned expert panel and in-house team of passionate writers offer informed and supportive advice for achievable and desirable results.
Joanna Knight, Editor
The Magazine
Offering relevant, easy-to-follow advice for first-timers and loyal readers alike, Women’s Fitness provides the ideal opportunity for brands to communicate with this targeted market via traditional and multimedia platforms. Ideal for all fitness levels and pursuits, it’s packed with workouts, training tips, nutritional advice and healthy-living ideas. Readers can also enjoy inspiring interviews, gym fashions, beauty tips and travel reviews, all delivered in an engaging style and tone.
The product
Launched in 2006, it is the fastest-growing health and fitness title in the UK
ABC: 21,280 (Jan - Jun 12)
Cover price: £3.50
Readership: 106,250
A4 glossy, perfect-bound magazine
Core topics: fitness, training, nutrition
Digital magazine available online and via the iPad
The Website | http://www.womensfitness.co.uk
Average Age 32 years
87% ABC1
76% exercise three or more times a week
71% are members of a gym
89% exercise outdoors
Readers have an average of 3 different fitness activities they regularly pursue
Readers spend an average of £400 a year on vitamins and supplements
18% work in the health & fitness industry
89% would like to learn more about the health & fitness courses that are available
85% intend to go to a spa based holiday within the next 12 months
91% holiday abroad each year
34% consume 3 or more sports drinks in a week
64% stated ‘running’ as their most regularly pursued fitness activity
96% of readers incorporate some form of running within their fitness regime
DPS- £4700
Page- £2600
Half - £1430
Cover sites – Plus 30%
Series Booking- 10% discount applicable
For advertising rate, please contact Lucy Palmer, Advertising Sales Manager, on 020 7907 6678 lucy_palmer@dennis.co.uk
Online Rates
| Type | Price |
| Leaderboard (728 x 90) |
£20 per '000 |
| Skyscraper (120 x 600) |
£20 per '000 |
| Super Sky (160 x 600) |
£22 per '000 |
| MPU (300 x 250) |
£25 per '000 |
| Double MPU (300 x 500) |
£30 per '000 |
| Overlay |
£28 per '000 |
*Bespoke creative executions, price on request: large ad formats, integrated site skins, advertorials, dedicated content channels
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