Bespoke Channels and Microsites
With 22 premium websites spanning the entertainment, motoring and technology sectors – Dennis Interactive have the perfect brand platforms for hosting specially created destination microsites and channels for your clients.
What is the opportunity?
Whether you’re looking to generate leads, sales of a game or DVD, create social media interaction or simply create a powerful branding tool – bespoke channels and microsites are ideal for hitting a multitude of different objectives. Subtly integrated into the site structure, or adorned with logos – channels and microsites house content all in one place that is tailored to a clients specific needs. Each channel and microsite is different; it could be a simple Flash game, a poll, a forum, specifically created content or great video material.
What are the benefits?
With a channel or microsite there are numerous benefits for clients; greater affinity between a brand and the destination site due to the close integration and inherent editorial endorsement, greater dwell times (and therefore conversions) due to channels being content rich, and finally the huge media value of being part of an actual destination site that allows advertisers to tap into the special relationship that a user has with his or her preferred web site.
How can I use it?
If you’re interested in bespoke channels, microsites or creating content for any of your brands please call our creative solutions team on the details below. We’ll take a brief from you, discuss the objectives and requirements of the campaign and come up with suitable ideas and where possible, mock ups and examples.
SAAB
SAAB re-launched the 95 model in July and wanted to engage a select group of the niche SAAB lovers by...
HTC Zed Media
We received the brief from Equinox and Zed Media to help launch the HTC HD2 handset in the most innovative...
Wilkinson Sword Extreme 3
Drive sampling of Extreme 3 razors, capture data for future marketing campaigns, and drive sales of...
Advertorials, Lead generation, Digital Magazines, Microsites




