Dennis Interactive comprises over 20 market leading websites across 3 key sectors; automotive, technology and lifestyle/entertainment categories. Every month 10 million users consume our digital content, generating over 170 million impressions.
What is the opportunity?
Combined with brilliant contextual environments, Dennis Interactive also allows advertisers to target users behaviourally – based on what they’ve been reading on the world wide web and what their surfing habits are. Over time we build up profiles of our users and can place them into segments ensuring each campaign is as targeted as possible with no wastage whatsoever.
What are the benefits?
With our behavioural targeting partner Audience Science – we’re able to offer advertisers a series of extras benefits to their day to day display campaigns; increased response and interaction rates with significantly improved conversion, better brand building opportunities through precise profiling and targeting and also, the ability to target a user on an individual basis based on what their actual interests and behaviours are.
How can I use it?
Call your sales representative and he/she will talk you though our standard segments and also the possibility of building a bespoke solution for you and your client.