To provide the ultimate magazine for PC enthusiasts with a passion for performance hardware and customisation, delivered with wit, style and authority. www.custompc.co.uk is the ultimate site for PC enthusiasts who want to interact with peers, read about and discuss the latest developments in PC technology, modding and overclocking.

Alex Watson, Editor

The Market

• Performance PC enthusiasts
• Overclockers
• High-end gamers
• Modders
  

The Magazine

Custom PC is a modern, aspirational PC magazine that covers technology trends not found in the traditional PC press and talks directly to the growing performance hardware and modding community.

Every month Custom PC includes the hottest tech news, unique features, interactive reader challenges and definitive reviews of cutting-edge hardware. Its independent, entertaining and technically rigorous editorial, comprehensive labs tests and customised benchmarks provide readers with clear buying advice.

Custom PC inspires its readers and this is reflected in the amount of time they invest in their PCs.

After reading the magazine, 70% of readers do more performance tuning, 67% build more PCs, 64% overclock more, 57% mod more often and 28% play more games*.

*Source: Reader Survey 2006

The Website

www.custompc.co.uk is not just another technology website; it has been designed from the ground up with community features firmly in mind, and offers something not found elsewhere on the web.

www.custompc.co.uk retains Custom PC magazine’s unique style and hard-hitting editorial, while capitalising on the Web’s ability to engage with its audience. The site allows users to comment on every article, contribute their own product reviews, set up and manage their own personal blogs and each member of the Custom PC team have their own blogs too. Our new modding project blogs (or Plogs) provide modders with unprecedented freedom to describe their projects and receive valuable feedback from their peers via the commenting and 5-star rating systems.

Combined, these features make www.custompc.co.uk a central hub for reading about and discussing the latest developments in PC technology, modding and overclocking.

Custom PC - the enthusiasts' brand

Custom PC is a powerful and recognisable brand amongst PC enthusiasts and we are constantly looking at new ways to lock-in readers and users of the website. This provides our advertisers with more focused marketing opportunities as the community created by Custom PC continues to grow. The following are some of the methods we provide:

• www.custompc.co.uk - a brand new website incorporating state-of-the-art blogging capabilities
• Fortnightly podcasts on our website to keep readers up to date with the latest technology news, which currently boasts over 1,300 subscribers (March 07)
  
• The Custom PC Awards, which celebrate the finest products and companies in the UK
• All of the Custom PC brand extensions are available for sponsorship, giving advertisers a unique way to brand themselves to potential customers

The Reader

• 30 year old ABC1 male
• Regular purchaser of high-end PC hardware and gaming software with a desire to have the fastest, coolest and best-looking PC for home use and LAN parties
• On average will build 8 PCs a year so is constantly purchasing various components and peripherals for individual PC requirements
• The highest-spending reader in the UK IT press for home use, with a quarterly spend of £780 for PC hardware and peripherals
• Custom PC readers are the opinion formers and innovators of the PC industry. They want to know the best hardware to purchase, and use Custom PC to help them make this decision
• Hungry consumer of PC information: the average reader spends five and a half hours reading the magazine and reads each issue three times

Source: Custom PC Reader Survey 2006

The User

Custom PC's website users are the innovators and opinion formers of the PC industry. They are motivated by their passion for performance hardware, overclocking and PC customisation and their desire to have the fastest and best looking PCs on the planet.

Stats

• ABC 23,206 (Jan - Dec 07)

Web Traffic January 2008

• Newsletter Database 24,294
• Email List Rental Database 4,537
• No. of unique users per month 143,436
• No.of monthly impressions 3,322,841
  

A Unique Advertising Opportunity

Custom PC magazine provides advertisers with an untapped, lucrative, loyal and passionate readership who frequently buy new hardware to keep their PCs at the cutting-edge. 52% of our readers are more likely to buy from a company if they have seen them advertising in Custom PC.

Custom PC speaks directly to this key audience not served anywhere else in the PC press, who invest a great deal of time, money and energy into their PCs.

www.custompc.co.uk is the ideal platform to capitalise on the growing PC enthusiast market, allowing advertisers more opportunities to engage with an untapped, lucrative, loyal and passionate audience who are an even more high-spending audience than ever before.

Display Rates

Classified Rates

Product Specifications

Copy Requirements

Hi-res (300 dpi) PDF - Colour Mode - CMYK - PDF Setting - PDF-x1a

Online Rates

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.