Dennis Communications
“Dennis Communications will take customer publishing into the 21st Century. We have over 30 years experience in developing some of the World’s biggest consumer brands like Maxim. We are now focussing this expertise on working directly with clients to develop truly interactive and accountable customer magazines. We also have a unique offering due to our pioneering work in the digital magazine market.” James Tye, CEO, Dennis Publishing Ltd
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Market Overview
“Were you to invent a medium that best meets the needs of advertisers and addresses the modern challenges of communicating with customers, it’s likely you would come up with customer publishing.”
“Branded content is the marketer’s catch-all phrase for commercial communications to which customers give their time willingly and generously. By definition it’s become something of a Holy Grail in marketing” APA, Customer Publishing 2007/08
Dennis Publishing Editorial Credentials
- Top 10 biggest publishers in UK
- Responsible for some of UK and World’s biggest brands since 1974
- History of innovation in print, online and digital media
Digital Publishing
- A 21st Century hybrid of traditional print publishing and the internet
- Strong green credentials
- Responding to changing media consumption habits
- Highly interactive reader environment
- A truly accountable format
Reader Experience
- A fully interactive and engaging experience
- Combines the use of video, sound, flash design and classic editorial
- A viral medium that encourages response
- Perfect for today’s media savvy consumer
R.O.I.
- Full response reporting available on every product
- Numerous ‘Reader Interaction’ opportunities through digital format
- Direct ‘Call to Action’ in every digital magazine
- E-Commerce potential
Delivery
- Numerous options for specific targeting to chosen demographics or customer groups
- Access to the complete Dennis Publishing database
- Potential for new data collection from magazine response tools
- Data analysis from Dennis DMS
Case Studies
Contacts:
Tim Farthing, Commercial Director
Tel – 020 7907 6611
Mob- 07939 106213
Email – tim_farthing@dennis.co.uk
Dennis Communications
A subsidiary of Dennis Publishing Ltd
30 Cleveland Street
London
W1T 4JD
Reception – 020 7907 6000
Fax – 020 7907 6600
