Editor - David McComb
020 7907 6477
david_mccomb@dennis.co.uk
Group Advertising Manager - Russell Blackman
020 7907 6666
russell_blackman@dennis.co.uk
Online Editor - Jenni Davies
020 7907 6501
jenni_davies@dennis.co.uk
Online Ad manager - Jenny Sinnott
020 7907 6808
jenny_sinnot@dennis.co.uk
Online Ad Manager - Tom Wallace
020 7907 6722
tom_wallace@dennis.co.uk
Only Bizarre brings you monthly instalments of the weirdest and most extreme content our planet has to offer. It will make your eyes pop and your jaw drop.
David McComb, Editor
The Market
Bizarre sits on the fringe of the men’s monthly market. It is the undisputed leader in offering the weirdest, most unbelievable content on the newsstand. In a world obsessed with ‘celebrity’ culture Bizarre proudly covers everything else on the limit or beyond the mainstream.
The Magazine
Bizarre is a celebration of all things different, offering an uncensored view of the world and lifting the lid on things other magazines run screaming from. We publish thought-provoking stories on people who live their lives differently. Odd sex, strange art, sick true crime, twisted deviancy and alternative culture… if it’s weird, we love it.
The Website
Why Bizarre? Bizarre dares to be different. It is packed with hard-hitting reporting and caters for those fascinated with the weirder side of life. Bizarre is for everyone out there who doesn't want to flow with the mainstream.
Bizarre is a window into the ever-growing world of the alternative, the extraordinary and the downright amazing.
Whether the pictures fascinate you or freak you out, one thing is for sure: you won't be bored. Bizarre always challenges the mainstream.
The Reader
- Readership 313,000*
- The average age of a Bizarre reader is 29*
- 44% of Bizarre readers do not read FHM or Loaded*
- 62% own a games console**
- 65% own a Personal Computer**
- 42% have been to a pop/rock concert in the last 6 months** (index 381)
- Nearly twice as likely to use WAP, games, SMS alerts and email features on their mobile phones**
* Source: NRS Jan ‘06 – Dec ‘06
** Source: TGI Oct ‘05 – Sept ‘06
The Web User
- 82% are male
- Average age 26
- 55% are ABC1
- 72% of users own their own home
- 72% buy into horror genre
- 59% watch sci-fi
Advertisers also have the opportunity to be a key partner of our newest franchise, the Ultra Vixens. Bizarre has created a community of the sexiest and most alternative real girls. They have their own section of the magazine and website, their own newsletter, blogs and fans. The Ultra Vixens have already become a forum for strong-minded women and we salute them! We are looking for relevant companies to become a part of the Ultra Vixen community and benefit from the stage shows, club nights, balls and tours that are planned and the extensive coverage they will get in our own and other media. For more information, call Anthony White on 020 7907 6472.
The Stats
- ABC 50,132 (Jul - Dec '07)
- Readership 287,000
Web Traffic January 2008
- Newsletter Database 45,017
- Email List Rental Database 8,852
- No. of unique users per month 303,000
- No. of monthly impressions 4,261,761
A Unique Advertising Opportunity
Bizarre is uniquely positioned to place advertisers in direct contact with the readers who cannot be reached using mainstream magazines. Our readers are voracious consumers of entertainment. They are hedonists and spend small fortunes on anything from music, games and DVDs to technology and drink. The Bizarre sales team is expert in all these areas and perfectly placed to help deliver our readers to advertisers in effective and creative ways.
The Product
- A4 format
- Out every 4 weeks (13 issues per year)
- Established 1997
Creative Opportunities
- Advertorials
- Bookazines
- Competitions
- Classified Advertising
- Inserts
- List/Database Rental
- Award sponsorship
- Online
- Reprints
- Research
- Supplements
- Virtual CDs
Display Rates
| Series | 1 | 3 | 6 | 12 |
| DPS | £8,000 | £22,800 | £44,400 | £86,400 |
| Page | £4,500 | £12,825 | £24,975 | £48,600 |
| Half Page | £2,500 | £7,125 | £13,875 | £27,000 |
Classified Rates
| SCC | 1 | 3 | 6 | 12 |
| Colour | £40 | £38 | £36 | £34 |
| Sealed Section | £60 | £57 | £54 | £51 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 269 x 182 | 297 x 210 | 303 x 216 |
| 1/2 PG Vertical | 269 x 90 | 297 x 105 | 303 x 108 |
| 1/2 PG Horizontal | 133 x 182 | 148 x 210 | 151 x 216 |
| 1/4 PG Vertical | 132 x 93 | - | - |
| Skin Full Page | 277 x 180 | 297 x 200 | 303 x 206 |
Copy Requirements
Hi-res composite PDF 300 dpi Format colour mode - CMYK PDF settings - Pass4Press or PDF x 1a. All copy to be provided as PDF via ISDN or CD. We can also accept JPEG, TIF or PHOTOSHOP EPS.
Ad copy can also be sent via email, Wamnet and FTP
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £15 |
| Skyscrapers Cost per '000 page impressions | £25 |
| Message Boards Cost per '000 page impressions | £20 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £30 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £30 |
| Popup Windows Cost per '000 | £20 |
| Popback Windows Cost per '000 | £25 |
| Advertorials Bespoke | Price on Request |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
