What is a Magbook?
Essentially a Magbook is a perfect-bound, magazine-sized soft back book focusing on a particular subject matter. Known to trade as bookazines, these titles are sold on the magazine racks and are priced between £5.99 and £9.99 with production values to reflect this price.
The story so far
Dennis Publishing entered into the Magbook business in 2004 with Evo Supercars, which was sold exclusively through WHSmith and priced at £9.99 - sales were in excess of 12,000 copies. From these small beginnings the business has grown by over 800% in four years, increasing the number of titles and retail channels along the way. Dennis Publishing's Magbooks not only cover topics associated with the company's portfolio of magazines, but also subjects that explore new territories. There are over 30 Magbook titles in the portfolio, including Ultimate Guide to the iPod, Annabel Karmel Family Cookbook, Windows Vista, Ebay, iPhone 3G, Jaguar: The Complete Story, Growing Vegetables Is Fun, Bizarre Body Art and the Men's Fitness Ultimate Workout Plan. These Magbooks are available in a wide range of retailers, including WHSmith, Borders, Tesco, Sainsbury's and Asda.
Dennis has built a reputation for producing the highest quality Magbooks in the market and the phenomenal growth has made Dennis the largest bookazine publisher in the UK.
