Editor - Adam Banks
editor@computerbuyer.co.uk
Group Ad Manager - Richard Bennett
020 7907 6640
richard_bennett@dennis.co.uk
Straightforward buying advice that tells readers everything they need to know to make the best buying decision.
Adam Banks, Editor
The Market
- Windows Vista and the new raft of processors will inspire consumers to upgrade every part of their home entertainment technology. By advertising in Computer Buyer & Upgrades, you'll inform readers of what to buy based on specification and style, rather than joining the buying cycle late and competing on price alone.
- Computer Buyer & Upgrades provides its readers with straightforward buying advice to help them make an informed choice in a complex market.
- Our mix of PC group tests and standalone reviews pinpoint the best products for a readership of home and small business users.
The Magazine
Every month Computer Buyer & Upgrades provides readers with straight-talking advice they can trust. With informative, impartial and in-depth reviews, plus a Buyer’s guide that lists all of the best buys in the market, Computer Buyer & Upgrades builds the reader’s knowledge to help them buy with confidence.- News - the latest technology headlines and new products
- Watchdog - consumer law expert's guide to better buying
- Reviews - no-nonsense verdicts on the latest PC products
- Group tests - from components to complete systems, the right solution based on readers' needs
- Features - practical advice on key IT issues
- How to... - a complete guide to making the most of your PC
- Buyer's Guide - helping you find the best kit around
With a stylish look and straight-talking style, Computer Buyer & Upgrades builds the reader's knowledge to help them buy with confidence.
The Website
Computer Buyer provides users with straight-talking advice they can trust. The editorial not only provides informative impartial and in-depth reviews, it also focuses on the buying process and ultimately is designed to help the user make an informed IT buying decision.
Its unpatronising, jargon-free style makes the Buyer website one of the most trusted sources on the net.
The exclusive buying advice includes hundreds of tips and walkthroughs, making it the first stop for PC knowledge online. Buying agents throughout the site ensure that users can purchase their product of choice.
The Reader: Buyers Not Browsers
- The IT purchaser for their household and small business
- Information hungry - the majority of Computer Buyer & Upgrades readers describe themselves as "quite knowledgable with still a lot to learn"
- 79% of readers use computer magazines as their main source of information when buying computer products
- Making recommendations - 81% of Computer Buyers & Upgrades readers pass on advice or make recommendations about purchasing computer equipment
*Source: Reader Survey 2006
The Web User
- 95% male
- Average salary £30,094
- Average age 37
- 30 hours average time accessing the internet per week
*Source: Reader Survey 2006
The Stats
- ABC 9,477 (Jan-Dec '07)
Web Traffic January 2008
- Newsletter Database 46,019
- Email List Rental Database 36,184
- No. of unique users per month 93,076
- No. of monthly impressions 1,171,437
A Unique Advertising Opportunity
Computer Buyer & Upgrades is designed to drive the buying cycle for consumers. Every aspect of the magazine is designed to advise the readers of what the latest technology can do and why they must buy it now. This focus creates an environment where advertisers can inform readers while purchasing decisions are being made.
The Product
- Taking the reader through entire buying cycle
- A4 glossy, perfect bound
- 100+ pages of editorial, 150+ pages total
- Virtual CD and DVD cover-mounted edition
- £3.99 cover price - CD version, £4.99 cover price - DVD version
Display Rates
| Series | 1 | 3 | 6 | 12 |
| DPS | £3,567 | £3,479 | £3,389 | £3,211 |
| Page | £2,061 | £2,011 | £1,959 | £1,856 |
| Half Page | £1,403 | £1,367 | £1,333 | £1,263 |
| Quarter Page | £825 | £804 | £783 | £743 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 275 x 185 | 297 x 210 | 303 x 216 |
| 1/2 PG Vertical | 275 x 95 | - | - |
| 1/2 PG Horizontal | 135 x 185 | - | - |
| 1/4 PG Horizontal | 60 x 175 | - | - |
| Internet Guide Strip | 90 x 183 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi. CMYK. PDF settings - Pass4Press or PDFx1a
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £25 |
| Leaderboards Cost per '000 page impressions | £30 |
| Skyscrapers Cost per '000 page impressions | £30 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £7000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £45 |
| Email Newsletter Sponsorship Cost per Newsletter | £5000 |
| Email List Rental Cost per '000 | £250 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
