Editor in Chief - Dave Woods
020 7907 6348
dave_woods@dennis.co.uk
Advertising Manager - Matt Balch
020 7907 6610
matthew_balch@dennis.co.uk
Online Editor - Chris Marais
020 7907 6840
chris_marais@dennis.co.uk
Advertising Manager - Jenny Sinnott
020 7907 6808
jenny_sinnot@dennis.co.uk
Launched in August 2005, PokerPlayer has quickly established itself as the biggest-selling poker magazine in the UK. January 2009 sees a new-look PokerPlayer emerge with even more winning strategies and tips from the best players in the world, along with a unique mix of commentary, news, reviews and interviews with the biggest and best players in the world.
Dave Woods, Editor-in-Chief
The Market
- 1.8 million online real money poker players in the UK*
- 20 million online real money players worldwide*
- 3.9 million real money players playing daily*
- Poker market growth being fuelled by technological developments, broadband penetration, mobile technology and poker television programming
- Europe is fast becoming the focus for online poker operators, as more and more nations consider regulating online poker.
*Poker Players Research Ltd 2008
The Magazine
Written by poker players for poker players, PokerPlayer is a must-read for anyone who’s passionate about the game.
- Shuffle - News, view and gossip from the poker world
- Deal - Hard-hitting features, columns from the biggest names and profiles of the games biggest personalities
- Strategy - Practical guides and tips to help you raise your game and win more money
- Play - The biggest exclusive freerolls and value-added tournaments
- Commentary - From the world’s best poker players and writers, including Jesse May, Phil Hellmuth and Michael Kaplan
The Reader
- The average age is 37
- Our readership is 97% male
- The average Poker Player reader salary is £29,261
- 97% play poker online
- 65% play in Poker Player’s exclusive freerolls
- Has been playing for between 3-5 years
- The average period readers play each week is 13 hours
A Unique Advertising Opportunity
- Full range of display advertising options
- Co-branded freeroll and value added ‘buy-in’ tournament competitions
- Bespoke print and digital publishing opportunities
- Strategy content licensing solutions
The Product
- 100% paid for / requested
- Extensive distribution throughout High st retail outlets
- The most ‘subscribed to’ poker magazine in the UK
- £2.50 cover price
- 76 pages
- Website - www.pokerplayermagazine.co.uk
- Weekly email newsletters
The Website
www.pokerplayermagazine.co.uk serves the UK's new and developing poker players, taking an irreverent but informed look at the game that's taking over the world.
The website is stuffed with daily news stories, hundreds of strategy guides and interviews with the hottest players in the world today. The site is also a fantastic resource with useful tools and listings, such as the poker ledger, odds calculator, cardroom listings and the all-important rules of Texas Hold'em.
Poker Player helps you to learn and earn in an entertaining and interactive environment.
Web Traffic January 2008
- Newsletter Database 5,606
- Email List Rental Database n/a
- No. of unique users per month 7,736
- No. of monthly impressions 131,306
Display Rates
| Series | 1 | 3 | 6 | 9 | 12 |
| DPS | £11,825 | £11,233 | £10,671 | £10,137 | £9,630 |
| Page | £6,454 | £6,217 | £5,906 | £5,610 | £5,329 |
| Half Page | £3,575 | £3,396 | £3,226 | £3,064 | £2,910 |
| Quarter Page | £1,870 | £1,776 | £1,687 | £1,602 | £1,521 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 263 x 198 | 275 x 210 | 281 x 216 |
| 1/2 PG Vertical | 263 x 95 | - | - |
| 1/2 PG Horizontal | 128 x 198 | - | - |
| 1/4 PG Vertical | 128 x 95 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £20 |
| Skyscrapers Cost per '000 page impressions | £25 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £9000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £35 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £35 |
| Popup Windows Cost per '000 | £30 |
| Email Newsletter Sponsorship Cost per Newsletter | £2500 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
