Editor - David Ludlow
020 7907 6305
david_ludlow@dennis.co.uk
Group Ad Manager - Richard Bennett
020 7907 6640
richard_bennett@dennis.co.uk
Computer Shopper is the definitive technology buying guide with the highest standards of testing and journalism. Every month Computer Shopper delivers more reviews, more experts and more advice than any other computer magazine, to satisfy the needs of all technology buyers.
David Ludlow, Editor
The Magazine
Computer Shopper is the ultimate technology buying guide. With the highest newsstand sales of any IT monthly, Computer Shopper provides complete buying information for all types of reader. With experts dedicated to each product category, Computer Shopper reviews more of every type of product at a level of detail that other magazines can’t match. Its powerful brand and no-nonsense buying advice makes it consistently the biggest and best computer monthly.
The Website
Computer Shopper is the biggest-selling IT monthly and the biggest-selling newsstand title.
The site is a one-stop shop for buying information for everyone from home users to experienced SME buyers. It reviews more products than any other title each month.
Buying agents throughout the site ensure that users can purchase all their IT requirements on one site.
Best for Advice - Best for Price
The Reader
- Uses Computer Shopper as a guide for all their technology purchases
- Purchases all types of technology including notebooks, laser printer, games, handhelds and more
- 80 per cent pass on advice from the magazine to other purchasers
- 75 per cent admit to purchasing direct from or as a result of seeing an advertisement
Source: Purchase Intention Survey 2007
The Web User
- 92% male
- Average salary £24,968
- Average age 36
- 70% are IT decision-makers for their business
- 93% are undecided about which brand to buy before purchase
*Reader Survey 2007
The Stats
- ABC 53,114 (Jan - Dec 08)
Web Traffic January 2008
- Newsletter Database 78,492
- Email List Rental Database 80,975
- No. of unique users per month 154,460
- No. of monthly impressions 2,192,777
A Unique Advertising Opportunity
Computer Shopper is the biggest technology magazine, and has informed readers that are looking to purchase products immediately. The readers rely on the magazine to guide them in their buying decision.
Computer Shopper’s readers also value advertising, and often use advertisements as a kind of ‘shop window’, using them to make a decision about what to buy and where to buy from. The readers are all excited about technology and find that advertising helps raise brand awareness and influences future purchases. Computer Shopper has the largest market share of advertisers because the advertising works – as the number one selling magazine with the largest market share both on the newsstand and for advertisers, can you afford not to be part of it?
Display Rates
| Series | 1 | 3 | 6 | 12 |
| DPS | £6,865 | £6,694 | £6,521 | £6,181 |
| Page | £3,889 | £3,792 | £3,696 | £3,500 |
| Half Page | £2,548 | £2,485 | £2,422 | £2,294 |
Classified Rates
| Series | 1 | 3 | 6 | 12 |
| Sixteenth | £380 | £371 | £362 | £344 |
| Eighth | £597 | £582 | £567 | £539 |
| Quarter | £1,031 | £1,006 | £981 | £933 |
| Quarter | £2,371 | £2,259 | £2,144 | £2,085 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 275 x 185 | 297 x 210 | 303 x 216 |
| 1/2 PG Vertical | 275 x 95 | - | - |
| 1/2 PG Horizontal | 135 x 185 | - | - |
| 1/4 PG Vertical | 135 x 90 | - | - |
| 1/4 PG Horizontal | 68 x 185 | - | - |
| 1/8 Page | 88 x 54 | - | - |
| 1/16 Page | 42 x 54 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £25 |
| Leaderboards Cost per '000 page impressions | £30 |
| Skyscrapers Cost per '000 page impressions | £30 |
| MPU's Cost per '000 page impressions | £30 |
| Button Cost per '000 page impressions | £15 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £45 |
| Email Newsletter Sponsorship Cost per Newsletter | £1,500 |
| Email List Rental Cost per '000 | £250 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
