Editor - Alun Bowden
020 7907 6491
alun_bowden@dennis.co.uk
Advertising Manager - Matt Balch
020 7907 6610
matthew_balch@dennis.co.uk
InsidePoker is the only magazine for the serious poker player, with more in-depth strategy than any other magazine in the UK and exclusive high-value freerolls and added value tournaments. Using the best in photography, the best writers and strategy written solely by professional players, InsidePoker gets deep inside the game to bring you the best from the world of poker every month.
Alun Bowden, Editor
The Market
- 1.8 million online real money poker players in the UK*
- 20 million online real money players worldwide*
- 3.9 million real money players playing daily*
- Poker market growth being fuelled by technological developments, broadband penetration, mobile technology and poker television programming
- Europe is fast becoming the focus for online poker operators, as more and more nations consider regulating online poker.
Poker Players Research Ltd 2008
The Magazine
Packed with exclusive strategy from leading pros, InsidePoker is an indispensable choice for anyone who wants to get the most from the game.
- Heads-Up - The latest from the poker world featuring news and analysis from a month in poker. Opinion and comment, coverage of the biggest live tournaments and interviews with the hottest players of the month. Plus exclusive freeroll and buy-in tournaments designed specifically for InsidePoker readers.
- Features - Each month InsidePoker travels the world to bring you in-depth interviews with the biggest names in poker as well as exclusive strategy features, reviews of the latest poker technology and a look back at the greatest moments in poker.
- Strategy - The UK’s most comprehensive strategy guide, with targeted advice designed to improve your game whatever level you are at. Every article is written by an expert in their field including top players such as Dave Colclough, Willie Tann and Karl Mahrenholz.
The Product
- 100% paid for / requested
- Extensive distribution throughout High st retail outlets
- Supported by Dennis Publishing’s subscriptions deptartment
- £3.00 cover price£3.00 cover price
- 76 pages
- www.insidepokermag.co.uk
- Weekly email newsletters to a registered database
The Reader
- Average age - 36 years old
- 80% play every day
- Plays 15 hrs per week
- Deposits each time
- Buys InsidePoker to advance their game
- 78% keep the magazine for reference
- The average Sit’n’Go buy-in of the InsidePoker reader is
Source: 2007 reader survey
A Unique Advertising Opportunity
- Full range of display advertising options
- Co-branded freeroll and value added ‘buy-in’ tournament competitions
- Sponsorship Integrations
- Bespoke print and digital publishing opportunities
- Strategy content licensing solutions
Display Rates
| Series | 1 | 3 | 6 | 12 |
| DPS | £10,750 | £10,346 | £9,943 | £9,137 |
| Page | £6,454 | £6,217 | £5,906 | £5,329 |
| Half Page | £3,575 | £3,396 | £3,226 | £2,910 |
| Quarter Page | £1,870 | £1,776 | £1,687 | £1,521 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the Full Page specs | ||
| Page | 263 x 198 | 275 x 210 | 281 x 216 |
| 1/2 PG Vertical | 263 x 95 | - | - |
| 1/2 PG Horizontal | 128 x 198 | - | - |
| 1/4 PG Vertical | 128 x 95 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £20 |
| Skyscrapers Cost per '000 page impressions | £25 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £9000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £35 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £35 |
| Popup Windows Cost per '000 | £30 |
| Email Newsletter Sponsorship Cost per Newsletter | £2500 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
