PC Pro is the most influential IT brand in the UK. For over 13 years PC Pro has enabled millions of professional PC users to make the best possible IT decisions through a unique blend of definitive labs-based reviews, provocative and entertaining features and real-world advice from real-word consultants. With an average of 1,107,360 unique users each month www.pcpro.co.uk makes sure they get the key news first.

The Market

PC Pro is the most influential IT brand in the UK. For over 13 years PC Pro has enabled millions of professional PC users to make the best possible IT decisions through a unique blend of definitive labs-based reviews, provocative and entertaining features and real-world advice from real-word consultants. With an average of 1,107,360 unique users each month www.pcpro.co.uk makes sure they get the key news first.

Every month, PC Pro's team of experienced journalists deliver more news, reviews and advice than any other PC magazine. PC Pro continues to take the most vigorous approach to product testing and remains the only magazine in the UK to scientifically noise test PCs.

PC Pro leads the way for exclusive reviews, ensuring its 83,204* readers are continually up-to-date with the latest products and technology trends. PC Pro reviews more business hardware and software than all of the other PC monthlies combined, and represents the first stop for any serious technology vendor looking for a definitive and independent analysis of its products and services.

*Source: ABC Jan-Dec 07

The Website

www.pcpro.co.uk is the definitive guide to IT in the UK.

PC Pro provides authoritative news, reviews and real-world advice written by award-winning journalists. The comprehensive Labs and Reviews sections cover all the latest tchnology and give buying advice you can trust.

The News section is updated daily, ensuring that users are kept up to date with the latest in the industry.

The unique Downloads section brings the user the essential PC applications and utilities available in the market.

Buying agents throughout the site ensure that users have access to instant purchase, and thereby create a strong buying environment.

The Reader

Experienced, educated PC users and early technology adopters
Highly influential - 97% of PC Pro readers pass on recommendations/advice about computers and IT to friends/family/colleagues*
89% are involved in the purchasing/specifying of computer products for their own company and/or on behalf of clients*
Highly involved and passionate about IT - PC Pro readers spend almost 3 hours reading every issue**
171,000 AB readers***

*Source: Reader Survey 2008
**Source: Purchase Intention Survey 2008
***Source: TGI Premier 2007

The Web User

Average household income £54,800
Average age 38
96% Male
93% are IT decison-makers for their business
87% have purchased hardware via the internet
90% have purchased software

*Reader Survey 2008
**TGI Lifestyle 2007

The Stats

ABC 75,438 (Jan - Dec '08)

Web Traffic January 2008

Newsletter Database 123,233
Email List Rental Database 98,024
No. of unique users per month 1,107,360
No. of monthly impressions 11,574,611

A Unique Advertising Opportunity

PC Pro's readers represent an incredibly important group of individuals for any company involved in the manufacturer or distribution of IT products and services. While other IT magazines can only claim an influential audience, PC Pro keeps delivering genuinely significant readers month after month.
Quite simply, PC Pro provides the most powerful means of building brand and delivering response for any serious builder and seller of PC technology. Current advertisers include - Epson, Dell and Asus. PC Pro is the number one advertising choice for IT companies, offering a quality, responsive environment.

Creative Opportunities

Dennis Technology can offer many innovative ways to get your marketing message across. For instance, visit www.pcpro.co.uk/links/sonyezine to view a digital magazine about Vista and Sony’s range of notebooks. We can create a similar publication for you in just four weeks, and deliver it to hundreds of thousands of our readers via email. We also provide a full reprints service, plus list rental, tailored research and much more.

The Product

83,204 (ABC Jan-Dec 07) - an enormous reach
51,428 fully-paid subscribers
Authoritative, provocative and entertaining
Premium product – glossy, perfect bound, 160 pages of editorial – more than any other monthly
Well-established - launched in 1994
www.pcpro.co.uk is the definitive guide to IT in the UK
1,107,360 unique users*
7 million monthly page impressions*

*Source: Traffic Oct 08

Display Rates

Series	1	3	6	12
1st DPS	n/a	£10,931	£10,150	£9,625
DPS	£8,745	£8,555	£8,120	£7,700
Page	£4,425	£4,310	£4,195	£3,980

Classified Rates

Series	1	3	6	12
Eighth	£690	£672	£648	£622
Quarter	£1,325	£1,289	£1,262	£1,210
Half	£2,615	£2,550	£2,480	£2,350

Product Specifications

Size	Type (mm)	Trim (mm)	Bleed (mm)
DPS	Please supply two pages to the "Full Page" specs
Page	289 x 182	297 x 210	303 x 216
1/2 PG Vertical	-	275 x 95	-
1/2 PG Horizontal	-	135 x 185	-
1/3 PG Vertical	-	272 x 59	-
1/4 PG Horizontal	-	60 x 175	-

Copy Requirements

Hi-res composite PDF 300 dpi Format colour mode - CMYK PDF settings - Pass4Press or PDF x 1a. All copy to be provided as PDF via ISDN or CD. We can also accept JPEG, TIF or Photoshop EPS.

Online Rates

Type	Price
Banners Cost per '000 page impressions	£25
Leaderboards Cost per '000 page impressions	£30
Skyscrapers Cost per '000 page impressions	£30
MPU's Cost per '000 page impressions	£30
Button Cost per '000 page impressions	£15
Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions	£50
Superstitials/Transitionals/Interstitials Cost per '000 page impressions	£45
Popup Windows Cost per '000	£45
Email Newsletter Sponsorship Cost per Newsletter	£1,500
Email List Rental Cost per '000	£250