Deputy Advertising Manager - James Clements
020 7907 6724
james_clements@dennis.co.uk
The closest Viz gets to a mission statement is a promise to never change and never really grow up. For as long as there are people who find double entendres and farting funny then Viz will be there to give them exactly what they want.
The Market
While glossy 'men's' magazines may come and go Viz remains steadfastly different. Few other titles inspire the same level of loyalty and passion amongst their fans and this has led to the magazine’s readership maturing in tandem with the title. This gives Viz an unmatched audience in terms of consistency and means that the level of reader interaction remains as high as ever.
The Comic
Roger Mellie, Sid the Sexist, Eight Ace, Big Vern, the list of Viz characters that have become household names (well in certain types of households anyway) goes on and on. Added to these are the Letterbocks, Top Tips and the legendary Profanisaurus. Viz delivers exactly what its readers want time after time. Alongside the comic Viz publishes an Annual which pulls together the highlights of the year gone by.
The Reader
- Readership 500,000*
- 63% of Viz readers do not read Front, Loaded or FHM
- 65% of readers own their own home
- 83% of readers are male
- The average age of a Viz reader is 36
- Independent, individual, intelligent, affluent
*Source: NRS Jan - Dec 2006
Stats
- ABC 82,241 (Jan - Dec 08)
The Product
- Established in 1979
- 10 issues per year
A Unique Advertising Opportunity
Viz consistently delivers an audience of affluent, educated readers who think for themselves and are difficult to reach through other media sources. Viz offers outstanding value to its advertisers and offers them the chance to stand out in an overwhelmingly editorial environment.
Display Rates
| Series | 1 | 3 | 6 | 12 |
| DPS | £12,000 | £34,200 | £66,600 | £129,600 |
| Page | £6,750 | £19,238 | £37,463 | £72,900 |
| Half Page | £3,750 | £10,688 | £20,813 | £40,500 |
Classified Rates
| SCC | 1 | 3 | 6 | 12 |
| Colour | £65 | £61 | £57 | £54 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 278 x 206 | 230 x 300 | 236 x 306 |
| 1/2 PG Vertical | 278 x 101 | 300 x 113 | 306 x 119 |
| 1/2 PG Horizontal | 137 x 206 | 148 x 230 | - |
| 1/4 PG Vertical | 137 x 101 | - | - |
Copy Requirements
All ad copy must be supplied in a digital format, preferably as a pdf. If there are any problems with the pdf we will need it to be resupplied. E-mails can be sent to the following address: chantelle_mcgolpin@dennis.co.uk as long as they are no bigger than 8mb. Please label your file in the following way: VIZ_issue_Clientname. Please also supply a colour proof of the ad. Dennis Publishing will not take responsibility for the printed results of files supplied without proofs.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £22 |
| Skyscrapers Cost per '000 page impressions | £30 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £5000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £35 |
| Email Newsletter Sponsorship Cost per Newsletter | £3000 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
