Account Manager - Cassie Gilbert
020 7907 6725
cassie_gilbert@dennis.co.uk
Editor - Mark Stuart
020 7907 6345
mark_stuart@dennis.co.uk
Features Editor - Paul Cheung
020 7907 6494
paul_cheung@dennis.co.uk
Staff Writer - Ross Jarvis
020 7907 6808
ross_jarvis@dennis.co.uk
PokerPlayer is the biggest-selling consumer poker magazine in the UK. It achieves this through a mix of breaking news, exclusive interviews and practical strategy guides. The magazine’s informal, yet authoritative, tone aims to make poker fun for thousands of recreational players, while the expert advice and strategy from some of the world’s top players helps its readers rise through the games quickly and safely. In addition, PokerPlayer is also committed to offering its readers great-value freeroll tournaments and competition prizes, with tens of thousands of dollars worth in prizes shared out among our growing community each year.
Mark Stuart, Editor
The Market
- 1.9m real money online players in UK (up 4% year on year)
- 21m real money players worldwide
- 4m real money players playing daily
- UK has the highest percentage of people playing online poker for money at least once a month (2.9%) of any country outside Scandinavia
*Poker Players Research Limited 2009
The Magazine
Written by poker players for poker players, PokerPlayer is a must-read for anyone who’s passionate about the game.
- Shuffle – news, views and gossip from the poker world
- Deal – exclusive interviews with the best players and in-depth features on the biggest stories in the poker world
- Strategy – diverse range of practical advice, tips and quizzes to help improve readers’ games and win more money
- Play – thousands of dollars given away every month in exclusive freerolls and value-added tournaments
- Commentary – expert analysis and humourous comment from the world’s best poker writers, including Jesse May, Michael Kaplan and Nick Wealthall
The Reader
- Average age is 37
- Has played poker for four to six years
- Average salary is £29,261
- Plays an average of 13 hours’ online poker a week
- Average deposit value is 40 dollars
- 97% would use an online poker room they had seen at PokerPlayer.co.uk
- 65% play in PokerPlayer-affiliated tournaments
- On average they are willing to spend 27 dollars for buy-in tournaments
- Average sit-and-go buy-in is 15 dollars
- Average cash game stake is 0.25/0.50 dollars no-limit
The Product
- 100% paid for / requested
- Most extensive distribution of any UK poker magazine
- The UK’s best selling and most subscribed to poker magazine
- £2.75 cover price
- 76 pages
A Unique Advertising Opportunity
- Full range of display options
- Co-branded advertiser / editorial poker tournaments
- Print and digital contract publishing solutions
- Strategy content licensing solutions
- MAGBOOK sponsorships
The Website
- The ultimate poker resource for poker players all over the world
- Poker news, features, podcasts, videos, tournaments, strategy, forums,
- tips, player profiles, interviews, advice, opinion, reviews and much more
- Opinion and reporting from the world’s leading poker journalists
- Exclusive content from the world’s most famous poker players
- Competitions and tournaments to test readers skill
Web Traffic January 2010
- Newsletter Database 14,257
- No. of unique users per month 39,176
- No. of monthly impressions 418,162
Display Rates
| Series | 1 | 3 | 6 | 9 | 12 |
| DPS | £11,825 | £11,233 | £10,671 | £10,137 | £9,630 |
| Page | £6,454 | £6,217 | £5,906 | £5,610 | £5,329 |
| Half Page | £3,575 | £3,396 | £3,226 | £3,064 | £2,910 |
| Quarter Page | £1,870 | £1,776 | £1,687 | £1,602 | £1,521 |
Loose inserts: £175/'000
Freeroll competitions: £3500
Value added 'buy-in' tournaments: £5000
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 263 x 198 | 275 x 210 | 281 x 216 |
| 1/2 PG Vertical | 263 x 95 | - | - |
| 1/2 PG Horizontal | 128 x 198 | - | - |
| 1/4 PG Vertical | 128 x 95 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £17 |
| Skyscrapers Cost per '000 page impressions | £20 |
| Message Boards Cost per '000 page impressions | £25 |
| Maximiser Button Cost per '000 page impressions | £15 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £35 |
| Popup Windows Cost per '000 | £30 |
| Email Newsletter Sponsorship Cost per Newsletter | £2500 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
