Editorial Director - Peter Muir
020 7907 6517
peter_muir@dennis.co.uk
Advertising Manager - Claudia Nicoletti
020 7907 6702
claudia_nicoletti@dennis.co.uk
Digital editor - Nick Hutchings
020 7907 6519
nick_hutchings@dennis.co.uk
Online Group Advertising Manager - Jenny Sinnott
020 7907 6808
jenny_sinnott@dennis.co.uk
Men's Fitness is for men who want to get more out of their lives and celebrates an upbeat, optimistic, pro-active lifestyle. It recognises that every man carries the key to living more successfully, enjoyably and completely and as such carries an editorial agenda in which gym fitness represents only a fraction of its compelling content. Men's Fitness recognises that mental and emotional fitness is vital to balanced living and aims to offer active and aspirational men - entertainment, information and inspiration.
The Market
Men's Fitness has been one of the greatest success stories in the men's magazine market over the last 5 years and competes on the newsstand with the premium male consumer titles. Men's Fitness delivers an edgy, witty editorial stance on health and fitness that perfectly encapsulates the attitude of older, open-minded, health aware, affluent male consumers. The demographic offers the greatest growth potential for the men's magazine market and the male consumer lifestyle sector in general.
- Affluent, energetic 30-somethings who want to keep the body they had in their 20s without giving up any of the benefits that come with age and wealth
- They see health and fitness as part of a successful lifestyle
- Whatever their chosen activity, they want the best kit and the best advice from a trusted source
- Discerning males with a keen interest in quality fashion, grooming and technology
The Magazine
Acquired by Dennis Publishing in 2001, Men's Fitness has grown in readership numbers every period since. The editorial is highly informative – often taking tips and training plans from top industry professionals and sports stars – while always being accessible and entertaining. As well as the monthly magazine, Men's Fitness also has a number of exciting brand extensions.
The Website
www.mensfitness.co.uk is a must view website for men who want to get more out of their lives. It celebrates an upbeat, optimistic, pro-active lifestyle and recognises that every man wants to live with more success, more enjoyment and a more complete life.
Unique users and impressions have grown month by month and integrations such as the Rough Track triathlon and Fit Brit have ensured that interaction with the website is at a premium. Our new weekly newsletter ensures users are kept up-to-date with the latest workouts and training methods. Mensfitness.co.uk is steadily becoming the destination site for active and aspirational men to gain entertainment, information and not least inspiration.
The Reader
- Average 33 yrs*
- 26% AB readership*
- 63% ABC1 male*
- 83% of readers believe it's worth paying more for quality goods**
- 58% of readers have made a purchase as a result of advertising in Men's Fitness**
*Source: NRS July 06 - June 07
**Source: Reader Survey 2006
The Web User
- 84% of readers are male
- Average of 32
- 79% of have made purchase over the internet
- 72% wear a different aftershave/fragrance for different occasions or different times of the day
- Over 70% said that they read Men's Fitness to look and feel good
Web Traffic - January 2010
- Newsletter Database: 18,464
- Email List rental Database: 4,762
- No. of unique users per month: 103,264
- No. of monthly impressions: 3,169,093
A Unique Advertising Opportunity
Over the last 5 years Men's Fitness has seen continual growth, despite a declining men's magazine market. The most recent ABC figure of 67,160 (Jul-Dec '08) and a readership approaching 500,000 shows that Men's Fitness has managed to out perform many of its competitors. The magazine has a premium readership, with the majority being single, successful, affluent AB readers with high disposable income.
The Product
- A4, glossy, perfect bound
- £3.60 cover price
- Monthly frequency
- ABC 68,037 (Jul-Dec '09)
- Established since 1999
Display Rates
| Page size | 1 insertion | 3 insertions | 6 insertions | 12 insertions |
| DPS | £7,000 | £19,950 | £38,850 | £75,600 |
| Page | £3,500 | £9,975 | £19,425 | £37,800 |
| Half Page | £2,100 | £5,985 | £11,655 | £22,680 |
Classified Rates
| Series | 1 | 3 | 6 | 12 |
| Sixteenth | £192 | £183 | £173 | £163 |
| Eighth | £346 | £329 | £311 | £294 |
| Quarter | £622 | £591 | £560 | £529 |
| Half | £1,120 | £1,064 | £1,008 | £952 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 269 x 182 | 297 x 210 | 303 x 216 |
| 1/2 PG Vertical | 269 x 90 | 297 x 105 | 303 x 108 |
| 1/2 PG Horizontal | 133 x 182 | 148 x 210 | 151 x 216 |
| 1/4 PG Vertical | 269 x 45 | - | - |
| 1/4 Page | 132 x 88 | - | - |
| 1/8 Page | 88 x 62 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi Format colour mode ñ CMYK PDF settings ñ Pass4Press or PDF x 1a. All copy to be provided as PDF via ISDN or CD. We can also accept JPEG, TIF or Photoshop EPS.
Alternatively, if you would like us to set the ad for you, please call our production department on 020 7907 6058.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £22 |
| Skyscrapers Cost per '000 page impressions | £30 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £5000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £35 |
| Email Newsletter Sponsorship Cost per Newsletter | £3000 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
