IT PRO is more than just a B2B website, it differentiates itself by allowing UK IT professionals to participate in the exchange of knowledge - to not just reach them but engage them - providing practical solutions to guide them through the maze of IT investment.

Chris Green, Editor

The Product

• IT PRO's editorial staff have over 200 years of IT experience
• UK-focused site
• More enterprise level product coverage than any other site on the market

The Content

IT PRO provides users with the most comprehensive resource for IT news, reviews, advice and peer-to-peer information, reducing the need for users to go elsewhere.

IT PRO offers real IT solutions for real IT projects:

• Unrivalled news coverage – the inside track on the latest industry stories.
  Breaking news, analysis and insight written for UK IT professionals
• Reviews - more unbiased, in-depth reviews and group tests of the latest business hardware and software with no-nonsense verdicts, than any other UK IT site
• Video - interviews with key commentators on major technology trends and directions
• Interaction - users can give feedback on every story, respond to our blogs, get second opinions and vote on the latest issues. Reader feedback and peer debate are encouraged at every level of the site
• Advice – practical advice that users can rely on, including step-by-step guides to solving
  technical problems
  

Site Traffic

• 311,000 unique users*
• 1.1 million page impressions a month**
• 149,000 newsletter subscribers**
  

*Source: DART
**Source: Publisher Statement

The User

• IT PRO's users work across small, medium and large enterprises:
• 3 in ten work in high-spending companies with over 1,000+ employees
• 6 in ten work in companies with over 249 employees
  
• IT PRO's users are actively involved in IT purchasing:
• ALL are involved in IT purchase decision-making
• 3 in ten actually approve or sign-off IT purchases
• £2.2 million average company budget
• IT PRO's users are influencers:
• 7 in 10 are middle management and above
• 3 in 10 are senior management (VP/Directors/CEO)
  

Source: IT PRO User Survey 2006

A Unique Advertising Opportunity

IT PRO users represent an important group of individuals within small, medium and large businesses across diverse market sectors who are involved in the specification, evaluation and procurement of IT products and services for their respective business.

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