Editor - Nik Rawlinson
020 7907 6361
nik_rawlinson@dennis.co.uk
Online Ad Manager - Gary Rayneau
020 7907 6812
gary_rayneau@dennis.co.uk
Account Manager - Nicky Crawford
020 7907 6652
nicky_crawford@dennis.co.uk
Account Manager - Alex Skinner
020 7907 6623
alex_skinner@dennis.co.uk
As the best-resourced, most frequently published Mac magazine in the UK, MacUser provides readers with authoritative buying advice, world exclusive reviews, breaking news and practical features that help them maximise the potential of their purchases.
Nik Rawlinson, Editor
The Market
Following a successful transition from PowerPC to Intel processors, Apple's computer line-up has never looked stronger, nor its future brighter. After three years of living off the back of its iPod products, Apple looks set to spend the next few years growing its computer business, particularly in the notebook field, which is showing strong gains in terms of both market share and positive public perception.
Far from devoting all of its energies to attracting new users, though, Apple is clearly going to great lengths to retain its faithful following with the introduction of the Mac Pro, MacBook, MacBook Pro and an intel-based iMac. For resellers, distributors, vendors, technology magazines and Apple itself, these are healthy signs that point to increased potential for growth over the next 12 to 24 months.
The iPhone looks set to cement Apple's lead as an innovative, revolutionary company, and push the brand – and associated products and media – into new, potentially lucrative areas.
The Magazine
For 22 years MacUser has dominated the MacIntosh publishing sector and is now the longest-standing Apple title in the UK. Its unique fortnightly frequency allows MacUser to be first to market with the latest, and frequently exclusive, news and reviews.
The magazine boasts the most experienced editorial team in the UK market, and its rigorous approach to product testing ensures the highest quality Mac product reviews available anywhere in the UK. Combining the classic values of award-winning editorial with the explosive work of cutting-edge designers. MacUser educates its readers to make the right buying decisions and inspires them to stretch their knowledge and enjoyment of Mac computing.
- Sell more copies in a month than any other Mac title in the UK*
- 100% UK based editorial
- Longest established and most experienced Mac title in the UK
- Highest percentage of ABC1 readers – beating any other IT title in the entire market**
- Only award winning Mac title in the UK
- Highest level of editorial calibre (most UK first reviews)
- Most influential title – competitive titles repeatedly imitate MacUser’s leading designs
*Source: ABC Jan-Dec 2007
**Source: NRS Extra
~Source: IPSOS Banner Survey
The Website
Combining the classic values of award-winning editorial with the explosive work of cutting-edge designers, MacUser online educates its professional readers to make the right buying decisions and inspires them to stretch their knowledge and enjoyment of Mac computing.
It is the UK's most interactive – and most cutting-edge – Mac website.
The Stats
- ABC 14,502 (Jan - Dec 07)
Web Traffic January 2008
- Newsletter Database 44,763
- Email List Rental Database 41,029
- No. of unique users per month 155,800
- No. of monthly impressions 2,781,300
The Reader
*Source: Purchase Intention Survey, 2007
A Unique Advertising Opportunity
MacUser is uniquely positioned to place advertisers in direct contact with the most affluent and responsive set of Mac consumers in the UK. A staggering 70% of MacUser readers have purchased from an advertiser featured in MacUser (Purchase Intention Survey, 2007), and with over 11,300 subscribers every fortnight there is simply no better place to build brands and sell products than MacUser.
The Product
- Authoritative, engaging and indispensable
- A4, glossy, perfect bound
- Fortnightly frequency
- £3.95 cover price
- ABC 14,502 (Jan-Dec 07)
- Successful brand extensions
- Established in 1985
Display Rates
| Insertions | 1 | 3 | 6 | 12 | 25 |
| DPS | £5,113 | £4,602 | £4,142 | £3,356 | £2,446 |
| Page | £2,952 | £2,658 | £2,392 | £1,937 | £1,412 |
| Half Page | £1,624 | £1,461 | £1,315 | £1,066 | £777 |
Classified Rates
| Insertions | 1 | 3 | 6 | 12 | 25 |
| SCC | £45 | £41 | £36 | £30 | £22 |
| Half Page | £1,300 | £1,170 | £1,053 | £853 | £622 |
| Quarter Page | £670 | £603 | £543 | £440 | £320 |
| Eighth Page | £350 | £315 | £284 | £230 | £167 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the Full Page specs | ||
| Page | 275 x 185 | 297 x 210 | 303 x 216 |
| 1/2 Page Horizontal | 135 x 185 | - | - |
| 1/4 Page Vertical | 135 x 90 | - | - |
| 1/8 Page Horizontal | 65 x 90 | - | - |
Classified Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| Page | 270 x 182 | - | - |
| 1/2 Page Vertical | 275 x 95 | - | - |
| 1/2 Page Horizontal | 130 x 182 | - | - |
| 1/4 Page Vertical | 130 x 90 | - | - |
| 1/4 Page Horizontal | 65 x 182 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £25 |
| Leaderboards Cost per '000 page impressions | £30 |
| Skyscrapers Cost per '000 page impressions | £30 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £7000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £45 |
| Email Newsletter Sponsorship Cost per Newsletter | £5000 |
| Email List Rental Cost per '000 | £250 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
