OUR BRANDS: Maxim

www.maximmag.co.uk

Maxim Mag

Editor - Michael Donlevy
020 7907 6521
michael_donlevy@dennis.co.uk

Deputy Ad Manager - Kindra Duarte
020 7907 6765
kindra_duarte@dennis.co.uk

Online Editor - Monir Khan
020 7907 6819
monir_khan@dennis.co.uk

Ad manager - Jenny Sinnott
020 7907 6808
jenny_sinnot@dennis.co.uk

After a change of editor and a redesign, Maxim has carved out a unique position in the men's market. Its engaging, interactive content helps readers get the most out of life by talking with them, not to them. Maxim's readers are grown-up and intelligent, yet they want to know what's in and what's not and they have money to spend on doing it and buying it, whether it's the latest fashion, travel break, sports kit, cars or gadgets. Maxim is a filter that cuts through the bullshit and gives people the truth. If we like it, you'll love it. That's not to say we're dry. Maxim is informative without being boring and sexy without being sleazy. Its upmarket yet accessible new look, and its new, smaller format is convenient for readers without losing the impact for advertisers. Opinions are also important to us, and Maxim is a forum for debate. Our pool of male and female writers will offer their own thoughts on sex, relationships, reviews, life issues, sport - all the topics that matter to men - and readers who care can get involved via our website and email. We want our readers to care, because we certainly do.

Michael Donlevy, Editor, Maxim

The Market

Maxim’s reader is a man who wants to be informed and entertained
More men buying magazines than ever before, but with more magazines to choose from
Very clear about the higher quality and more in-depth content they expect from a monthly men’s title

The Magazine

Maxim addresses the real life needs of intelligent, professional men in an entertaining and informative way. It sets out to reach men in their late 20’s rather than out and out lads, producing a magazine that readers can grow into rather than out of.

The Website

The Maxim website is packed full of entertaining, sexy, intelligent, humorous, honest, relevant and engaging editorial which has developed one of the internet's most loyal set of users.

It provides a mix of celebrity interviews, life-enhancing features, intriguing facts, interactive games, the very latest reviews, health and fitness advice and desirable cars and gadgets, together with stunning photography for the smart, self-assured bloke.

The Reader

Maxim’s reader is an intelligent, grown-up man in his late 20s/early 30s who wants the best of everything without being pretentious
Promiscuous: with the growth in the men’s market, men may be buying more magazines than ever but their loyalty isn’t as strong to any one brand. The newsstand is the key battleground
High expectations: our readers have seen it all from men’s magazines down the years, so we have to offer high-quality, original content, including the best celebrities, the hottest topics, the finest consumer goods, the most talked-about celebrities, all tied together by the best quality writing and design
Affluent with 80% in full employment, ABC1 52% / AB 23%*
Average 31 yrs*

*Source: NRS Oct – Sept 2007

The Web User

90% of users are male
40% are between 25 are 45 years of age
30% earn over £30k a year
90% spend up to £200 a year online
56% say advertorials/competitions have influenced their decision to buy a product

* Source: NRS Jan - Dec 2006

The Stats

ABC 78,463 (Jul - Dec '07)

Web Traffic January 2008

Newsletter Database 281,110
Email List Rental Database 272,407
No. of unique users per month 757,348
No. of monthly impressions 18,826,076

A Unique Advertising Opportunity

Maxim is the biggest men’s magazine in the world, selling in more than 30 countries. It occupies a unique position as a mass-market magazine that manages to capture a more intelligent, affluent and savvy reader. Continuous research and interactivity with our readers via the magazine’s massive website help Maxim develop an in-depth understanding of what they want and needs, enabling the brand to deliver unparalleled entertainment and information to readers, and maximum value to advertisers.

The Product

Engaging, challenging and fresh
American A4, glossy, perfect bound
Monthly frequency
ABC 78,463(UK NEWS 57,445, UK SUBS 21,011)*
Launched since 1995
Readership 531,000**
Cover price £3.70

*Source: ABC July - Dec 07
**Source: NRS Oct 06 – Sept 07

Display Rates

Series	1 month	3 months	6 months
ROP	£3,000	£2,700	£2,400
DPS	£5,700	£5,130	£4,560
FH	£3,300	£2,970	£2,640
IBC/FHRH	£3,450	£3,105	£2,760
FHDPS	£6,270	£5,643	£5,016
Half Page	£1,650	£1,485	£1,320
IFC/OBC	£4,200	£3,780	£3,360
Consecutive Pages incur a 10% loading

Classified Rates

SCC	1 month	3 months	6 months	12 months
Colour	£60	£54	£49	£44

Product Specifications

Size	Type (mm)	Trim (mm)	Bleed (mm)
DPS	Please supply two pages to the Full Page specs
Page	247 x 177	275 x 205	281 x 211
1/2 PG Vertical	247 x 87	275 x 102	281 x 108
1/2 PG Horizontal	122 x 177	137 x 205	140 x 211
1/4 PG Vertical	247 x 43	-	-
1/4 PG Horizontal	121 x 85.5	-	-
1/8 Page	60 x 94	-	-

Copy Requirements

Hi-res composite PDF 350 dpi Format colour mode ñ CMYK PDF settings ñ Pass4Press or PDF x 1a. All copy to be provided as PDF via ISDN or CD. We can also accept JPEG, TIF or PHOTOSHOP EPS.

Alternatively, if you would like us to set the ad for you, please call our production department on 020 7907 6058.

Online Rates

Type	Price
Banners Cost per '000 page impressions	£22
Skyscrapers Cost per '000 page impressions	£30
Message Boards Cost per '000 page impressions	£30
Maximiser Button Cost per month	£5000
Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions	£50
Superstitials/Transitionals/Interstitials Cost per '000 page impressions	£45
Popup Windows Cost per '000	£35
Email Newsletter Sponsorship Cost per Newsletter	£3000
Email List Rental Cost per '000	£200