Editor - Simon Brew
020 7907 6371
simon_brew@dennis.co.uk
Online Ad Manager - Gary Rayneau
020 7907 6812
gary_rayneau@dennis.co.uk
Micro Mart's aim is to inform, entertain and involve enthusiasts of all ages and to share our passion for computing with them in a humanised, opinionated and accessible manner.
Simon Brew, Editor
A Dynamic Market
- Highly responsive, technical, enthusiast audience, brought together by the 'community' feel of the magazine
- Actively seeking to purchase technology products, not afraid to hunt down the most interesting deals and ask the most challenging questions
- High reader interaction and involvement, from the printed page right through to the lively reader forum, offering a much more engaging marketing solution. Micro Mart offers a conversation, not a lecture
The Magazine
Since its launch in 1985, Micro Mart has been the first place users look for the UK's best and most up-to-date computer deals. Micro Mart is the ONLY IT consumer weekly in the UK and sells more copies over the month than ANY other response driven title - over 1 million issues sold every year. Micro Mart’s substantial editorial content - over 90 pages minimum each week – covers news, reviews, features, group tests and technical help.
The magazine's personality-driven style reflects the dozens of writers from across the country who contribute to it, and it allows us to bring in lively debate, bad jokes and up-to-the minute tech opinions. This is all backed up by a thriving online community, with thousands of readers directly interacting with the magazine’s writing team.
In short, it's a weekly home for computer enthusiasts, regardless of age, location or expertise. It's fast, responsive, and - over 20 years after it launched – still the place that enthusiasts look first.
A Unique Advertising Opportunity
On the newsstand every Thursday, Micro Mart offers a unique opportunity to get your business in front of over 21,000 responsive PC enthusiasts. Offering opinions, features, news and reviews – it’s fast competitive, cost-effective and it’s read by an informed audience who are always looking to spend – with 3 readers per copy* that’s more than 63,000 potential customers every week. There’s simply no magazine like it.
*Source: Reader Survey 2006
The Product
- The only weekly consumer computing magazine
- A4 format
- Weekly frequency
- £1.99 cover price
- ABC 20,316 (Jan-Dec 07)
- Established in 1985
The Reader
- Male, with an average income of over £26,330 (national average £18,172)
- A broad age demographic: Micro Mart involves youngsters getting into computing alongside more mature readers
united by their passion for technology - Always actively looking to spend on IT kit
- Hugely influential: Micro Mart readers regularly advise others about their IT purchases, many buy to build for friends and family
Stats
- ABC 20,316 (Jan - Dec 07)
Display Rates
| Ad Page | 1-3 | 4-12 | 13-26 | 27-40 | 41-52 |
| Eighth Page | £125 | £118 | £112 | £106 | £100 |
| Quarter Page | £210 | £199 | £189 | £179 | £170 |
| Half Page | £375 | £356 | £338 | £321 | £304 |
| 1 Page | £700 | £665 | £631 | £599 | £569 |
| 2 Pages | £1,275 | £1,211 | £1,150 | £1,092 | £1,037 |
| 3 Pages | £2,244 | £2,019 | £1,817 | £1,635 | £2,1471 |
Classified Rates
| Inside Front Cover | £880 |
| Inside Back Cover | £805 |
| Back Cover | £1,000 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 270 x 190 | 297 x 210 | 303 x 216 |
| 1/2 PG Vertical | 270 x 90 | - | - |
| 1/2 PG Horizontal | 130 x 190 | - | - |
| 1/4 PG Vertical | 130 x 90 | - | - |
| 1/8 Page | 60 x 90 | - | - |
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £25 |
| Leaderboards Cost per '000 page impressions | £30 |
| Skyscrapers Cost per '000 page impressions | £30 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £7000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £50 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £45 |
| Popup Windows Cost per '000 | £45 |
| Email Newsletter Sponsorship Cost per Newsletter | £5000 |
| Email List Rental Cost per '000 | £250 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
