Mobile Computer informs business users and entertains consumers through a combination of insightful reviews, expert opinion and honest, unbiased advice via a monthly magazine and a compelling website with up-to-the-minute news, reviews and practical solutions.

Julian Prokaza, Editor

The Market

• Notebook sales will overtake desktop shipments in 2007. The price and power of the desktop PC are now available on the move
• Business users specify brand and technology. The most influential route to the owner of the small business and the IT manager of larger organisations is via the technology-savvy user.
• Market change - different demands, same notebook. The purchasing decision is still justified with business needs, but the chosen technology must also achieve in the consumer space. For the first time consumer needs are accessing business budgets.

The Magazine

With laptops and other portable devices becoming more central to business users' lives, Mobile Computer provides its readers with essential information on buying and using mobile technology. Focusing on affluent, high-spending business buyers with mobility solutions always at the forefront of their minds, Mobile Computer provides exciting news, in-depth reviews and practical advice. Whether deploying a new laptop, setting up a wireless network or buying the best portable peripherals, Mobile Computer is an essential read.

A Unique Advertising Opportunity

The business user is driving purchases. By looking for technology that fits their own or their department's needs, this individual recommends the right brand and the right specification to the ultimate decision-maker. Historically you could improve market share by targeting the IT manager in medium to large organisations or the owner of the smaller business, but this is no longer the case. Decisions are being influenced by the business user, the reader of Mobile Computer.

The business user also wants the same technology to perform consumer tasks. For the first time business budgets are being spent to satisfy both business and consumer needs. Mobile Computer is the only title to address this demand for information, with editorial designed to match technology with business needs while offering benefits to the consumer.

The Product

• £2.20 on the newsstand
• Monthly frequency
• Stitched, American A4
• Focused on business, travel and home users
• 19,189 (ABC Jan-Dec 2006)

Display Rates

Product Specifications

Copy Requirements

Hi-res composite PDF 350 dpi Format colour mode ñ CMYK PDF settings ñ Pass4Press or PDF x 1a. All copy to be provided as PDF via ISDN or CD. We can also accept JPEG, TIF or PHOTOSHOP EPS.

Alternatively, if you would like us to set the ad for you, please call our production department on 020 7907 6058.

Online Rates

NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.