Monkey is the pioneering and free new weekly men's magazine (eMag) that is taking men's publishing in the UK by storm. In less than 10 months, Monkey has achieved a colossal ABCe of 245,404 (Jan to Jun '07) copies a week, making it one of Dennis's most successful launches to date. This new format has been recognized by an unprecedented amount of media coverage.

The Market

Monkey's July - Dec '07 ABCe is 271,667 an increase of 10.7% on the last ABCe. Nuts took a 2.6% decline and Zoo magazine took a 4.4% for the same period. Meaning Monkey continues to dominate in the weekly lad’s mag market place; making us the fastest growing men` mag in the World.

The eMag

Monkey is the world's most successful digital magazine.

The new format bridges the gap between familiar print products, online sites and newsletters, with the advantages of all three. Embedded rich media brings flat pages to life with video clips of girls, funnies and movie trailers sitting inside a high quality magazine environment. Readers can click and drag over any section to cut and email to their friends or save the content to their desktop. The reason Monkey works is that people are starved of time, yet have more media choices than ever before. Monkey works because readers can get the best information, video download s, girls, gaming and so much more in one easy-to-navigate package every Wednesday morning.

The Audience

Monkey's unique formula delivers a hugely attractive format and audience to advertisers.

• The average reader is 28
• Spends 45 minutes a week reading Monkey.
• Over two-thirds of Monkey's readers do not read any other men's magazine.

This means that pound for pound, Monkey is a hugely efficient way to reach the 18-34-year-old man.

A Unique Advertising Opportunity

Advertising in Monkey ensures clients are able to combine the power of print advertising with the multimedia functionality and complete transparency of the web. Monkey's brand count increases every week, with advertisers including L'Oreal, Nike, Nokia, Shell, Sony Ericsson, Wilkinson Sword, 20th Century Fox, Xbox and Pepsi.

There are four different versions of advertising available:

• Traditional display advertising.
• Enhanced display advertising. We can take your existing press creative and enhance it with either Flash animation or complete audio and video. Alternatively, as often used by entertainment advertisers, you can simply insert HD trailers into your press activity to great effect.
• Creative solutions. Monkey is at the forefront of providing effective and engaging creative solutions to our clients. Everyone is talking about UCG, but very few media owners are utilising it to great effect.
• Front-cover advertising. Is a media first, Monkey is the only magazine in the UK to allow advertisers to access the front cover through a dedicated piece of inventory.

Advertising in Monkey can be hugely effective. Click-through rates are up to 275% higher than traditional digital advertising.

Rates

Costs based upon one insertion. Series rates available upon request. Design and production of adverts available upon request.

Product Specifications

Standard Display Page:

File Format: Supply editable source file e.g. InDesign/PDF - 1.3 PDF should be full RGB files (file attached)
Dimensions: Produce page A4 size: 297mm x210mm, (595 x 842 pixels), for legible viewing on screen at A5: 420 x 595 pixels
Resolution: 300dpi
Fonts: Supply any specific fonts used (NB: Small font sizes should be avoided, to prevent legibility issues.)
DPS: All Double Page Spread ads should be supplied as two separate pages
URL: Please supply any relevant destination URLs, including tracking links

Rich Media Display Page:

File Format: Editable source file, e.g. InDesign/PDF - 1.3 PDF should be full RGB files (file attached)
Dimensions: Produce page A4 size: 297mm x210mm, (595 x 842 pixels), for legible viewing on screen at A5: 420 x 595 pixels
Resolution: 300dpi
Fonts: Supply any specific fonts used (NB: Small font sizes should be avoided, to prevent legibility issues)
DPS: All Double Page Spread ads should be supplied as two separate pages
Video Area: Minimum: 151mm x 104mm (428 x 295 pixels), Not including ‘Video Player’ (55 x 240 pixels), which is supplied by Monkey. Video area minimum 10mm away from the page edge

Embedded Movie Specifications:

Dimensions: 428 x 240 pixels
Frame Rate: 25fps
Data Rate: 400kbps
Format: .FLV
File size: Maximum file size up to 2MB
Duration: Maximum duration 30 seconds

Embedded 360-degree Movie:

Client to supply product to be shot.
Further bespoke rich media options available on request.

Pre-roll/Post-roll Video Ad:

Pre-roll Teaser:

Movie to be supplied in the preferred MPEG, .MOV or .AVI formats

Dimensions: 428 x 240 pixels
Frame Rate: 25fps
Data Rate: 400kbps
File size: Maximum file size 300k
Duration: Maximum duration 5 seconds

Post-roll Follow up:

Movie to be supplied in the preferred MPEG, .MOV or .AVI formats

Dimensions: 428 x 240 pixels
Frame Rate: 25fps
Data Rate: 400kbps
File size: Maximum file size for video 1MB
Duration: Maximum duration 30 seconds

Please ensure all movie files are unprotected and fully editable

Please see the rates tab