Editor in Chief - Dave Woods
020 7907 6348
dave_woods@dennis.co.uk
Group Ad Manager - Russell Blackman
020 7907 6666
russell_blackman@dennis.co.uk
PokerPlayer, the UK's biggest-selling poker magazine, is here to raise your game and entertain. Every month we bring you the best tips and strategies, the biggest stories, and hard-hitting opinions and features, along with the chance to play and have your game rated by some of the keenest minds in poker. Get involved
Dave Woods, Editor-in-Chief
The Market
- Five million active online cash poker players worldwide
- Growth being fuelled by technological developments, such as broadband services, digital TV and mobile phone
- The UK is fast becoming the home for major poker companies due to more relaxed legislation than the USA
The Magazine
Every month PokerPlayer delivers a comprehensive package of entertaining, informative and essential poker features. PokerPlayer is a must-read for anyone passionate about poker.
- The Nuts – five things you must do this month
- The Buy-in – news, views and gossip
- The Flop – profiles and features of the biggest stars
- Strategy – tips and guidance from the top pros
- Action – exclusive freerolls and reader interaction
- Trashtalk – Grub Smith's monthly musings
The Reader
- Predominantly UK males aged 18 to 45
- All levels of experience
- Looking to improve their game
- Excited by poker and want to get involved
- Keen magazine readers
The Website
www.pokerplayermagazine.co.uk serves the UK's new and developing poker players, taking an irreverent but informed look at the game that's taking over the world.
The website is stuffed with daily news stories, hundreds of strategy guides and interviews with the hottest players in the world today. The site is also a fantastic resource with useful tools and listings, such as the poker ledger, odds calculator, cardroom listings and the all-important rules of Texas Hold'em.
Poker Player helps you to learn and earn in an entertaining and interactive environment.
Web Traffic January 2008
- Newsletter Database 5,606
- Email List Rental Database n/a
- No. of unique users per month 7,736
- No. of monthly impressions 131,306
A Unique Advertising Opportunity
- Extensive distribution through WHSmith, high street retailers and independent newsagents
- Distribution through a network of cardrooms and casinos
- Full range of advertising options
- Sponsorship, competitions and supplements all available
- Web presence to accompany the magazine
The Product
- Entertaining, accessible and unique
- ABC 17,240 (Jul-Dec 06)
- Topic-specific supplements throughout the year
- 76 pages, glossy, saddle-stitched magazine
- £2.25 cover price
Display Rates
| Series | 1 | 3 | 6 | 12 |
| DPS | £11,825 | £11,233 | £10,671 | £9,630 |
| Page | £6,454 | £6,217 | £5,906 | £5,329 |
| Half Page | £3,575 | £3,396 | £3,226 | £2,910 |
| Quarter Page | £1,870 | £1,776 | £1,602 | £1,521 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the "Full Page" specs | ||
| Page | 263 x 198 | 275 x 210 | 281 x 216 |
| 1/2 PG Vertical | 263 x 95 | - | - |
| 1/2 PG Horizontal | 128 x 198 | - | - |
| 1/4 PG Vertical | 128 x 95 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi.
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £20 |
| Skyscrapers Cost per '000 page impressions | £25 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £9000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £35 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £35 |
| Popup Windows Cost per '000 | £30 |
| Email Newsletter Sponsorship Cost per Newsletter | £2500 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
