Editor - Alun Bowden
020 7907 6491
alun_bowden@dennis.co.uk
Group Ad Manager - Russell Blackman
020 7907 6666
russell_blackman@dennis.co.uk
From cutting edge strategy direct from the best players in the game, to interviews with the biggest stars and expert tournament analysis InsidePoker gives exclusive access to the best in the world of poker to help you play like a pro.
Alun Bowden, Editor
The Market
- 5 million active online cash poker players worldwide
- Growth being fuelled by technological developments, such as broadband services, digital TV and mobile phone
- The UK is fast becoming the home for major poker companies due to more relaxed legislation than the USA
- Poker is now a mainstream leisure activity - available anytime and anywhere
The Magazine
The heart of the magazine is the strategy section, which is packed with articles written by top pros and leading poker writers covering every area of poker. Readers are given easily implemented action plans designed to get them playing more and winning more. And there are exclusive tournaments that give readers the chance to take their seat at the biggest poker tournaments in the world. Alongside this there are interviews with the best players in the game, updates on the UK poker scene, columns from superstars such as Dave Colclough and Roland De Wolfe and expert coverage of the tournament scene.
The Product
- Feature interviews with the game’s biggest players
- News from the world of poker
- A 20 page strategy section written by professional players
- Advice on tournament play and situational play
- Reviews on poker-playing destinations across the globe
- Interactive freerolls and prize giveaways
- Distributed via WHSmith, independent newsagents, Borders, subscriptions and partnerships with operators
The Audience
- 13,158 ABC (Jul-Dec 06)
- 95% male, average age - 36
- 80% play daily
- Has 6 online accounts and plays 15 hours per week
- Earns almost £30,000pa
- 78% keep the magazine for reference
- Deposits $40 each time
- 84% buy the magazine for the strategy articles
Source: Reader Survey 2007
A Unique Advertising Opportunity
InsidePoker is a targeted route to a premium audience. It features editorial that encourages response, driving poker into the mainstream and bringing textbook strategy to the newsstand.
Creative Solutions
- Covermount/Event-led supplements and strategy guides
- Monthly and series-length freeroll competitions
- Direct response sponsorship opportunities
- Issue bagging, giveaways, belly-bands and gatefolds
- Media partnerships and contract publishing
Display Rates
| Series | 1 | 3 | 6 | 12 |
| DPS | £10,750 | £10,346 | £9,943 | £9,137 |
| Page | £5,950 | £5,726 | £5,503 | £5,057 |
| Half Page | £3,250 | £3,128 | £3,006 | £2,762 |
| Quarter Page | £1,700 | £1,636 | £1,572 | £1,445 |
Product Specifications
| Size | Type (mm) | Trim (mm) | Bleed (mm) |
| DPS | Please supply two pages to the Full Page specs | ||
| Page | 263 x 198 | 275 x 210 | 281 x 216 |
| 1/2 PG Vertical | 263 x 95 | - | - |
| 1/2 PG Horizontal | 128 x 198 | - | - |
| 1/4 PG Vertical | 128 x 95 | - | - |
Copy Requirements
Hi-res composite PDF 350 dpi
Online Rates
| Type | Price |
| Banners Cost per '000 page impressions | £20 |
| Skyscrapers Cost per '000 page impressions | £25 |
| Message Boards Cost per '000 page impressions | £30 |
| Maximiser Button Cost per month | £9000 |
| Eyeblaster/TangoZebra Overlays Toasts Cost per '000 page impressions | £35 |
| Superstitials/Transitionals/Interstitials Cost per '000 page impressions | £35 |
| Popup Windows Cost per '000 | £30 |
| Email Newsletter Sponsorship Cost per Newsletter | £2500 |
| Email List Rental Cost per '000 | £200 |
NB. A surcharge applies for all targeted and expandable inventory. Ad serving costs not included in the above rates.
Click here for online ad specs and guidelines
