Dennis Scoops Three Digital PPA Awards
Dennis Publishing was last night awarded three Digital PPA Awards, in recognition of its outstanding work in the digital publishing field:
Advertising Sales Team of the Year (consumer) - Dennis Interactive Ad Sales Team
Judges Comments : The judges commended this team’s very clear strategy and execution, resulting in impressive year-on-year growth, demonstrating the commercial understanding and effectiveness of the team. The judges thought this a great example of building on existing business and having the confidence to launch, with a small team, in a niche market, and in a difficult climate
Julian Lloyd-Evans, MD of Advertising at Dennis Publishing, said: ““it is fantastic to be recognised in 3 areas. I am delighted that both the advertising and the tech and design team won their categories as their joint efforts and co operation have produced some outstanding products and campaigns over the last 3 years. The Week iPad edition is another example of the innovation and quality of work that we can produce and we are very proud of that team. To win 3 of the 9 awards last night shows that we are meeting the challenges of this 21st century marketplace and is something that everyone at Dennis can be proud of”
- Digital Edition of The Year - The Week iPad Edition, Dennis Publishing
Judges Comments : Dennis Publishing approached this title with real intelligence to produce an elegant, focussed digital edition that has delivered a strong return on investment. By putting the business model ahead of the technology, they have gone on to create something that truly stands out from the competition
Kerin O’Connor, CEO of The Week, said: “This is an amazing award for The Week to win, and a great tribute to the team who made it all happen. The Week beat some serious competition and It was also good to see our innovative and business focussed approach to the tablet being recognised. Well done to one and all.”
- IT Development Team Of The Year - Dennis Interactive Tech & Design Team, Dennis Publishing
Judges Comments : The Dennis Interactive Tech & Design Team has used competitor experience to their advantage by entering the digital arena at a late stage. The judges were impressed by their use of open-source solutions and sensible technology as well as their development methodology, utilising a clean and agile approach.
Pete Wootton, MD of Digital at Dennis Publishing, said: " Development teams are often the unsung heroes, rarely receiving any feedback. It's fantastic that the PPA has created an award to celebrate the huge contribution that the team make to the success of Dennis Publishing. A massive congratulations to everyone involved, it's a fantastic achievement and means more when it's awarded by your peers."