Press Room: Press Release

Dennis Publishing announces positive ABC Results

11.02.10

The Week becomes the most subscribed to weekly magazine in the UK
Men's Fitness and Health & Fitness continue to show sustained, rapid growth
DSLR Photography bucks the downward trend in the category to grow 27%

London, 11 February 2010: Dennis Publishing today announced its Jul-Dec 2009 ABC results, featuring a particularly strong performance from its current affairs title The Week and further growth in the health and fitness portfolio. Both evo and Octane magazines saw growth in the same period, both in subscriptions and newsstand, and Digital SLR Photography delivered a massive 27% increase YOY to 29,208.

The Week:
Weekly current affairs title The Week is celebrating its 23rd consecutive ABC rise following a year on year rise of 9.8% that takes its circulation to 169,690. The Week continues to grow its subscription base at an impressive rate and now has over 144,000 active subscribers to the title.

Fitness portfolio:
Men’s Fitness posted a positive ABC performance with a 1.3% increase for the year, raising its circulation to 68,037. The result represents the 17th circulation increase for the title in the last 18 ABC periods. Recently acquired Dennis title Health & Fitness posted an ABC of 32,580, which is up 8.1% YOY.

Motoring portfolio:
Octane, Dennis Publishing’s classic and performance car magazine, posted a 5.3% increase for the period, taking its readership to 33,341. Performance car title evo posted an increase of 3.0% for the period to take its total circulation to 64,580. These increases defy a difficult market during 2009 for the motoring category and show that Dennis continues to innovate and invest in the sector.

Elsewhere, Digital SLR Photography magazine has recorded a substantial increase of 27.0% YOY to 29,208. The title was acquired by Dennis Publishing in October 2008 and released a debut ABC of 23,005 in 2009.

Summary of other titles:
In line with our rivals, the second half of 2009 proved a difficult and challenging time for print media. However, our period on period results show that the worst may be over and that the titles in our Technology and Lifestyle divisions are making a recovery and performed extremely well against their direct competitors.

James Tye, CEO of Dennis Publishing, said “The Week continues its meteoric rise in circulation and is now the most subscribed to weekly magazine, at full rate, in the UK. Our fitness portfolio in the UK also continues to grow well and both evo’s and Octane’s circulation growth in the last 6 months shows that they are strong performers in a difficult market.

In addition, the company’s digital portfolio continues to grow at fast pace and is up from 7.5milllion unique users at the end of 2008, to over 10million in 2009. This traffic growth has helped strengthen our brands in print and online.”

Octane
Jul-Dec ‘09: 33,341
Jan-June ‘09: n/a
Jul-Dec ‘08: 33,226
POP increase: +5.3%

Evo
Jul-Dec ‘09 64,580
Jan-June ‘09: 62,682
Jul-Dec ‘08: 71,069
POP increase: +3.0%

The Week
Jul-Dec ‘09: 169,690
Jan-June ‘09: 165,609
Jul-Dec ‘08: 154,512
POP increase: +2.5%

Men's Fitness
Jul-Dec ‘09: 68,037
Jan-June ‘09: 67,987
Jul-Dec ‘08: 67,160
POP increase: +0.1%

Auto Express
Jul-Dec ‘09: 64,114
Jan-June ‘09: 68,757
Jul-Dec ‘08: 73,644
POP increase: -6.8%

Health & Fitness
Jul-Dec ‘09: 32,589
Jan-June ‘09: 35,436
Jul-Dec ‘08: 30,161
POP increase: -8.1%

Viz
Jul-Dec ‘09: 76,408
Jan-June ‘09: n/a
Jul-Dec ‘08: 82,241
POP increase: n/a

PC Pro
Jul-Dec ‘09: 67,558
Jan-June ‘09: n/a
Jul-Dec ‘08: 75,438
POP increase: n/a

Computer Shopper
Jul-Dec ‘09: 49,071
Jan-June ‘09: n/a
Jul-Dec ‘08: 53,114
POP increase: n/a

DSLR Photography
Jul-Dec ‘09: 29,208
Jan-June ‘09: n/a
Jul-Dec ‘08: 23,000
POP increase: n/a

Bizarre
Jul-Dec ‘09: 28,979
Jan-June ‘09: n/a
Jul-Dec ‘08: 40,936
POP increase: n/a

Custom PC
Jul-Dec ‘09: 20,986
Jan-June ‘09: n/a
Jul-Dec ‘08: 23,667
POP increase: n/a

Fortean Times
Jul-Dec ‘09: 19,551
Jan-June ‘09: n/a
Jul-Dec ‘08: 20,941
POP increase: n/a

Micro Mart
Jul-Dec ‘09: 16,024
Jan-June ‘09: n/a
Jul-Dec ‘08: 17,552
POP increase: n/a

Mac User
Jul-Dec ‘09: 10,675
Jan-June ‘09: n/a
Jul-Dec ‘08: 13,249
POP increase: n/a

For further information, please contact Sandra Harris on 020 7907 6170 or email sandra_harris@dennis.co.uk

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