The Week US, the flagship brand of international media group Dennis, has named Adam Dub, Chief Sales and Marketing Officer, effective April 22.
As Chief Sales and Marketing Officer, Dub will be responsible for leading the company’s advertising sales and marketing departments. Prior to The Week, Dub was Associate Publisher, Sales of Popular Mechanics. As the revenue lead, he played a pivotal role in re-imagining the brand’s positioning, its go-to-market strategy, advertising base and marketing initiatives. His team drove more than 55 new business accounts, spanning seven verticals, during his tenure. Dub also launched The PM Lodge, the brand’s signature event experience, which celebrates today’s maker, creative class and small business culture.
Commenting on Dub’s appointment, Sara O’Connor, CEO of The Week US, said, “Dennis has deep expertise in developing and growing well-loved media brands, both in print and online. Adam brings a wealth of experience that will strengthen our sales team and help grow The Week’s relevance, reach and revenues in the US and globally. Dennis and The Week’s growth plans are ambitious and Adam’s expertise will play a vital role.”
“The Week’s platforms represent a unique value proposition and experience for influential readers and brands who attach a premium on cutting through the noise,” said Dub. “The Week prides itself on being reader first and its expertise in balance and brevity are unrivaled in today’s mainstream media. I’m excited to be joining a team with a clear vision to expand and develop what is already a successful business.”
Prior to Popular Mechanics, Dub was an executive account director at Esquire. During his tenure at Esquire the brand achieved unprecedented ad growth in non-endemic categories and garnered critical press acclaim for first-to-market creative executions. He piloted the first-ever global luxury advertiser buy across Esquire’s international editions and websites and was responsible for selling groundbreaking experiential activations at the Esquire House, the brand’s then marquee event platform. Previously, he held senior marketing positions at Men’s Health, Golf magazine and HBO.
The Week, the flagship brand of the Dennis Group, was acquired by Private Equity firm Exponent in October 2018. In February 2019, Dennis expanded its presence in the Finance category with the acquisition of Kiplinger Washington Editors.