Dennis appoints John Webb at helm of new stand-alone Demand Generation business

Published at, 18th June 2019
  • Webb joins as Managing Director of Demand Generation
  • Dennis reveals plans to launch  into Automotive and Finance sectors using Dennis’ portfolio of leading in-market sites   

Dennis, the international media group behind The Week, Auto Express, IT Pro & Kiplinger, can today announce the appointment of John Webb as Managing Director of Demand Generation. Webb joins Dennis on 17th June,  to head up the new Demand Generation business, leveraging the expertise and engaged audiences across the Dennis Group portfolio.

Webb joins Dennis with a wealth of experience in leading integrated, insight-driven strategic planning. He has a proven track record of building high performing teams and extensive experience in scaling businesses and accelerating growth.  Previously Executive Director & General Manager at Spiceworks and more recently Chief Marketing Officer at DevopsGroup, Webb’s expertise and industry knowledge will underpin Dennis’ ambitious growth plans.

Dennis currently  operates a successful Demand Generation business across its portfolio of B2B websites, including ITPro and CloudPro, which is experiencing a 100% YOY increase. Webb will lead an aggressive strategy to further accelerate this growth in the UK and launch into the North American market. This will include a suite of marketing services and insight to provide further value to clients.

With unrivalled in-market motoring audiences, Dennis also plans to  launch an Automotive Demand Generation business. This will be underpinned by the relaunch of its market leading motoring sites that attract over 8 million users a month and reach 2 out of 3 car buyers in the UK.

Adding to Dennis’ aggressive growth strategy, the move will also see Dennis investigate opportunities within the Finance sector, leveraging Kiplinger’s and Moneyweek’s high quality and engaged audience.

Pete Wootton, Chief Digital Officer, Dennis said: “We see Demand Generation as an untapped opportunity for Dennis. As market leaders in Automotive, Finance and IT B2B, we have deep relationships with our audiences and are trusted sources of information. John’s appointment will deliver the focus and knowledge needed to build a centre of excellence with the right talent, capabilities and technology to deliver success. This is an important strategic change for Dennis and one we are backing with significant investment.”

Webb will be responsible for establishing opportunities, driving revenues and  managing the operations of the new business unit. He will be responsible for launching the Demand Generation business  internationally to drive strong and long term growth and value for the business.

John Webb, MD of Demand Generation, Dennis, said: “This is a really exciting time to be joining Dennis. There is a huge opportunity to build on the  great suite of existing services and the quality of audiences within the Dennis portfolio, to drive substantial growth and scale. I’m looking forward to joining this thriving business at a pivotal time. ”

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