We are pleased to announce that Dennis, in conjunction with Immediate Media, Bauer Media and Haymarket Media Group, was awarded Bronze in the Research Insight category last night for Fuel the Funnel.
The Media Week Awards celebrate the best campaigns from agencies and media owners, rewarding the finest work produced over the past 12 months.
Fuel the Funnel is an industry first. Four motoring magazine publishers collaborated together for the first time on a piece of research aimed at demonstrating how influential motoring magazine advertising can be on car purchasing behaviour and ultimate choice of car bought. The research was presented to media agencies and the report has been widely circulated to car manufacturers and media buyers.
Congratulations to everyone involved in the project – very well deserved!
The full list of winners and nominees can be found here.