We are delighted to announce that Dennis, in conjunction with Haymarket Media, Immediate Media and Bauer Media Group, has won the ‘New Consumer Insight’ award at the MRS Awards 2018 for automotive research ‘Fuel the Funnel’.
The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results. Evidence matters and the winners of these awards are proof positive of the power of research.
Fuel the Funnel is an industry first that brought together four motoring magazine publishers, usually to be found in fierce competition with one another. Together they commissioned Emotional Logic to conduct a piece of research demonstrating how advertising intensifies motoring magazines’ impact on buying behaviour. The study involved innovative survey techniques, combined with eye-tracking and behavioural economics thinking. It delivered directly actionable insights into car buying behaviour, which led to real change in behaviour and growth in the UK motoring manufacture and media sector.
The judges of the MRS Awards commented, ‘a very worthy winner in one of the most competitive categories.’ Congratulations to everyone involved, in particular to the research team, automotive teams and to Seema Hope, Research Director at Dennis, for all the hard work on this project. The MRS is gold standard of the research industry so to win this award is testament to this innovative study.
The awards ceremony took place last night at Old Billingsgate in London.
The full list of winners and nominees is available here.